Business plan for school sample. How to open a private school: a step by step algorithm

Steps

Part 1

Curriculum preparation

Create an image of exciting learning. The idea of what you want to get should be as complete as possible. This will help you both in the beginning and in the further development of the school to solve current and long-term problems. Introduce your school and answer the following questions:

What type of education does it offer?
Who are you aiming to serve?
What will be the highlight of your school that distinguishes it from other schools?
What level of social and academic preparation will your students receive?
What should your school look like in 5, 25 and 100 years?

Write a curriculum. Curriculum preparation requires answering all practical questions related to the organization and operation of the school. This applies both to the daily schedule of all the procedures of the educational process, and to the description of the learning goals that will be achieved in your school. Goals should include both general objectives and a sequence of steps to achieve them. A complete curriculum should answer the following questions:
- Daily Operations
  - Lesson duration?
  - How many lessons per day?
  - What are the start and end times of the lessons?
  - Catering?
  - Teacher hours?
- Learning assessment
  - What do your students need?
  - What is the purpose of student learning?
  - What criteria will be used to evaluate training?
  - How will student knowledge be tested?
  - What does graduation include?
Formulate a learning concept for educators. Describe the pedagogical methodology that teachers in your school should understand, use, and develop in their classrooms. Will your school be overloaded with tests and knowledge checks? Will there be an emphasis on writing? Will the training be based on discussions? Also describe the criteria that educators must meet to become teachers in your school and the pedagogical methods that must be used during lessons.

Validate your curriculum. To receive government funding, you need to be certified. To do this, you need to pass the verification of constituent documents and approve the curriculum in the regional department of education. Sometimes this procedure takes a long time, but if you have carefully planned and followed all the necessary steps, no difficulties should arise. Contact your local education department to get all the information you need: how such a test is carried out, what documents you need to provide and what you should prepare for.

Think about starting a religious school, a school. If your school plans to use a certain ideology or pedagogical concept, contact the relevant organization for support and guidance on how to organize the teaching. This may require formal affiliation with the organization.

Register as a non-profit organization to access grants, grants and other sources of funding. Typically, such institutions do not cooperate with profitable organizations. To qualify as a non-profit organization, your school must organize and operate purely for religious, scientific, educational, and other charitable purposes. The following requirements must also be met:
- Net profit cannot be directed to any individual or shareholder.
- School activities should not be based on attempts to influence legislation or interfere with political campaigns.
- The activities and tasks of the institution must be lawful and must not be contrary to official public policy (at least its main provisions).
Get an identification code. If you open a school in the US, you need to get an EIN number - this is an analogue of an individual tax number (TIN), which is issued to both individuals and organizations that pay salaries to their employees. Visit the website of the tax office or go to the nearest office.

Part 3

school opening

Provide funding for your school. Financing depends on the chosen concept. You may charge tuition fees, work on grants, receive government funding, or use other means to raise funds. In any case, you first need to raise the maximum possible funds so that this is enough to open and finance the first year of your ambitious project.
- Apply for grants to implement your concept.

The concept of "private school" is often associated with an elite institution where the strictest discipline reigns, the curriculum is complicated to the limit, and pupils cannot carve out an hour of free time to take a break from lessons. In fact, NOU (non-state educational institution) is not necessarily an obstacle course, overcoming which students can easily enter at least Oxford.

80% of private schools are represented by schools of the middle segment, another 5% - by national and religious institutions, and only 15% - by elite centers. But, of course, the parents of every student in a non-state institution are willing to pay big money - which is why many entrepreneurs want to learn how to open a private school.

What are the features of the case

It is worth making a reservation right away: maintaining your own general education institution is not so much a business as an opportunity to experiment with learning systems (methods of Montessori, Amonashvili, Nilla, etc.), work for the benefit of children and make the world a better place. Most of the money raised immediately goes to teachers' salaries, curriculum development, and running costs. It is impossible to register a private school as a CJSC and open a savings account for profit or trade in shares.

How much will you have to invest

As you might guess, opening a private school requires huge investments: only the initial costs will amount to about 26,000,000 rubles. This amount includes:

purchase and improvement of the building;
work in the adjacent territory;
purchase of equipment;
purchase and installation of furniture;
paperwork.

At least another 7,500,000 rubles in the first year should be pledged for current needs, such as:

teachers' salaries;
payment for the work of other employees (cleaner, security guard, etc.);
building maintenance;
Unexpected expenses.

With the successful work of a general education institution, the undertaking will pay off in five years. However, this will only happen if you enlist the support of sponsors, including the state: the income of a private school is 80% parental contributions, and 20% is the help of investors. If even 10-15 years ago private schools did not at all inspire confidence among officials, now they can count on grants.

The success of the school with parents and sponsors largely depends on the curriculum and image of the NOU: you can choose one of the many non-traditional educational systems, open non-standard sections - a club for young circus performers, a circle of future fashion designers, a photography or animation studio - or you can focus on additional possibilities and design. For example, install a mini-planetarium at school!

An alternative source of income may be paid preparatory courses at the NOU - for example, classes for preschoolers.

So, you are not afraid of the scale of the undertaking and you can't wait to find out how to open a private school in Russia? Let's figure out what you need to take care of first.

room

If you are planning to open a school, decide right away whether you will buy the building or just rent it. In the latter case, many pitfalls await you, since renting a room for a school is:

expensive: in 2006 the preferential rate was abolished, due to which the prices for children's education in NOU increased by 30-40%;
unreliable: if any influential person needs a building, your school can be quickly kicked out, and finding a new landlord in a matter of days is almost impossible;
unstable: few people agree to conclude a lease with you for a period of more than 10 years.

When choosing a building, pay attention to the premises that previously belonged to kindergartens: there are many such options in the sleeping areas of large cities, and their completion will take a minimum of time and money. But do not forget that the school should have its own green area, as well as parking: wealthy parents will probably drive their children to school in cars.

The total area of the new school will be approximately 1.5–2.5 thousand sq. m. The ideal option is a school near an elite residential complex.

However, no matter how successful your choice is, before you open a school, the premises must be presented for inspection by the sanitary and fire service.

School Profile

Private educational institutions can get one of the generally accepted profiles (schools with in-depth study of a foreign language - Italian, English), or they can rely on additional services and educational modules. Thus, in Moscow, legal and artistic non-governmental educational institutions are successfully functioning.

Another interesting option is health schools: such institutions are located outside the Moscow Ring Road on the territory of boarding houses. For their services, parents are willing to pay 25–80,000 rubles a month instead of the usual 15,000. Are you opening a health school in a small town and do not want to move to the bosom of nature? Decorate a modern gym, build a swimming pool or a court, provide students with the healthiest and most wholesome food.

Documentation

Before you open a school, you will not only need to obtain permission from the sanitary and fire services, but also go through three critical steps - licensing, accreditation and attestation.

Licensing

organizations will take care of what kind of education you will give children - quality or not quite. In the Department of Education of the city of Moscow, as well as in regional divisions, you can get all the necessary information. Specially trained people will check whether your educational program is approved, whether the future school is equipped with all the necessary equipment, whether you can provide food for all schoolchildren. By the way: a separate license is needed for a medical office, only if it is not associated with any clinic.

Accreditation

This procedure, if completed successfully, will allow you to issue certificates to graduates. In principle, passing accreditation is optional: you can work effectively, and at the end of the year send students to take exams in other educational institutions. But how many parents would want to send their child to such a school? Therefore, it is better to make sure that every six years your institution is accredited.

Certification

Authorized staff will visit your school every five years to see if your teachers are qualified employees. The procedure will not affect those who have been working at their place of work for less than two years, and employees who are on parental leave. But this does not mean that they will not have to pass certification later - there must be order in everything!

Finally

If you feel the strength and determination to open a private school - go for it! Despite the fact that every year the number of such establishments is growing (there are already about 220 of them in Moscow), this type of activity is in demand and promising. Bring goodness and knowledge to the world - and you will never regret your choice.

Private School: Video

Probably, there is no teacher who would not dream of opening a private school. Some parents dream of their own school, and of course, children. Their fantasies bear little resemblance to the real life of the educational institution. But even teachers who have worked in a regular school all their lives have a poor idea of how to open a private school, what it is for and what thorns will have to go through. Teachers are usually bad managers, so both are needed for the successful functioning of such an institution.

Opening a private school: three reasons

A private school as a business that generates income is not considered by everyone. Statistical studies show that in Russia there are three main reasons for their discovery.

Some businessmen try to open a school not for profit, but for the children of the founders to receive a decent education. Such parents finance the educational institution on their own. It often happens that at the end of the education of the children of the founders, the school slowly dies.

Large companies often open closed schools, in which only the children of employees study. These institutions also do not generate income, and most often are fully subsidized by the founders. Similar establishments in Russia and abroad are run by Gazprom and some other business giants. The purpose of the training: obtaining a European level education, preparing a reserve for your company.

Only a third of private schools are opened so that children can get a decent education, and founders and teachers can get the same profit.

Where to begin?

If we consider the school as a business project that makes a profit, you will have to start with a market analysis. At first, you will have to think not about how to create a private school, but about what kind of educational institution the city lacks and what it should be like.

General words and vague goals like “to provide a quality education” are fundamentally wrong. The goal that should be set immediately after the market analysis, as well as the entire business plan of the school, should be extremely specific. Here is a good example.

Short-term goal: building a recognizable own name, entry into the private school market, return on investment (or profit).
Long term goals:
- creation of a network of schools;
- expansion of the service market;
- creation of a base for preparing for international exams;
- establishing links with universities;
- the creation of a kindergarten as a link preceding the school.

Goals may be different, but no less specific. There is such a pattern: before you understand how to open a private school, you need to learn how to set goals.

What makes one school different from another?

Many of those who wanted to open "their" educational institution were wrong at the very beginning, trying to open a private school as an end in itself. It should differ from those already discovered not only by the level of education, but also by the original author's methods, additional courses, and an educational process unlike any other.

Thinking about how to open a private school in Russia, the founder must clearly understand: a good school skillfully combines adherence to established standards and all the wishes of parents. Not every manager or teacher can do this. That is why the staff of such an institution should not only include teachers, administrators and psychologists.

If the founder wants to open a school in order to make a profit, he must include managers, economists, analysts, marketers, and entrepreneurs in the staff. Naturally, the institution's budget, which consists of 80% of parental money, will not withstand such a load. And then the director or founder will have to decide who will cope with the duties of these specialists. All these reflections should form into the business plan of the school and its charter.

How does a private school start?

Once the goals are set, and worthy employees have appeared in mind, you can move on to the basics: start opening a private school in real life, and not on paper. First, a legal entity is registered, an individual entrepreneur is opened.

Open an account, receive a seal and proceed to obtain a License. And here is the first difficulty.

A license to open a private school is issued only when the Founder provides:

Permission (duly executed) of all instances.
Staff schedule.
Schedule of lessons.
Software (meaning school, not computer programs).

The process of collecting these documents takes a very long time, and this should be taken into account. At the same time, you can look for a building, remembering that it must not only meet the requirements of the authorities, but also have its own parking lot: most of the students are brought by their parents. If at this stage the businessman is still thinking about how to open a private school, he can deal with its equipment and selection of curricula.

About programs, textbooks and chairs

The question is no less important than the thought of how to open a private school without outside help. You can take standard programs, but then such an institution will be of little demand. It is better to develop them yourself, taking into account existing standards and requirements.

Teachers know that any author's program must be approved by the Ministry. Therefore, the Founder will have to take care of a methodologist who can check all documents before submitting them to the Ministry.
Then it will be necessary to purchase the necessary textbooks, manuals, manuals, etc. This means that already at this stage the issue of financing will have to be decided.

Not only economists and methodologists, but also business executives should take care of how to open a private school. It is they who buy furniture, provide repairs, form the technical base. It's good if the staff is recruited by competition: the best school needs the best employees.

All parents want to give their children a quality education. However, to realize this dream these days is very difficult. The state education system is in a deep crisis, and serious improvements should not be expected in the near future. Classes are usually overcrowded, so teachers cannot give due attention to all students. The level of teaching is also often not up to par. This state of affairs suggests that paid educational services will be in high demand, that parents will be happy to send their child to a private school. It seems that opening a private school is a very promising idea. Is it really?

Before wondering how to open a private school, you should find out if parents are really ready to use paid services. As practice shows, not all parents are ready to take such a step. Even in large cities, where people do not experience serious problems with employment and receive a stable salary, there are very few people who want to send their child to a private educational institution. As a rule, they are no more than twenty percent of the total population of the city.

Opening a private educational institution is a very complex process, so you need to start with serious marketing research.

At the first stage, it is necessary to interview as many parents as possible and find out whether they are really ready to pay for the education of their children. If there are enough applicants, it is very important to find out what kind of requirements parents place on the quality of education.

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What do parents want?

It's no secret that the state educational system today is busy not so much teaching as testing its students. The public school simply "requires" each student to know how much twice two is. How he finds out is not important. If a child does not understand something at school, it becomes a headache for parents, not teachers. In fact, a public school, providing educational services, does not guarantee that the student will actually receive the necessary knowledge.

Parents who want to see their children as educated people are forced to study with them themselves or hire a tutor. This requires a lot of time or money, so they will only be willing to send their child to a private school if you provide a guarantee of quality education. Until recently, education in a private school was considered prestigious. Today, people are less willing to pay for "prestige" and more demanding about quality and guarantees. You should not think that "since I opened a private school, then I can take an authoritarian position in relation to my parents."

This is a fundamental question. And you need to pay close attention to it. It should be noted that today there are a sufficient number of offers from tutors, educators, tutors and nannies on the market. Their services are used, because in this case, the parent, hiring a teacher, has the right to control his activities, evaluate it, and if he is not satisfied with the quality of the service, then refuse it. The services of a private school will be used only if this factor remains unchanged. Before opening a private school, it is necessary to consider how parents will evaluate and control the activities of the teacher.

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Why a non-profit organization?

Well, with this question everything is more or less clear. The right of parents to control the activities of teachers and influence the educational process become the most important factors in your unique selling proposition. Now we will talk directly about the procedure that must be followed in order to open a private school. And it's quite complicated. First of all, you should know that neither open nor closed limited liability companies, nor other commercial institutions can engage in educational activities. That is, any commercial enterprise can organize paid seminars, invite people to paid trainings, advise people for money or give lectures. However, they have no right to issue any documents certifying that a person has been trained and is a certified specialist.

Only non-profit organizations have the right to provide educational services. If you open a private school by registering it as an LLC, CJSC or OJSC, this will be an illegal act. A non-profit organization in this case can take any form. It is not necessary to register a private school as an "educational institution". This form of registration is possible, but it can also be a public association, a consumer cooperative, an association, an autonomous non-profit organization, a foundation, or a non-profit partnership.

Basically, if you want to open a private school, you can register any form of non-profit organization listed above. You can choose the one that you consider comfortable for yourself. The main thing that you must understand is that activities in the field of education are subject to compulsory licensing. And getting a license confirming your right to conduct such activities is quite difficult. A license can only be obtained after state registration, and you should not provide educational services before you receive a license, otherwise you may have many problems that you do not need. In no case do not rush into this, but wait for a response from the Ministry of Education of the Russian Federation.

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How to get a license?

In order to obtain a license, you need to prepare a package of documents. This package includes an application from a legal entity, a founder of a non-profit organization, a copy of the registration certificate of the non-profit organization, a copy of the charter of the non-profit organization. All these copies must be notarized. If the copies are not notarized, then you will have to provide the originals of these documents, which may be more difficult for you. You also need to provide a taxpayer identification number and submit a certificate of registration with the tax authority.

You must calculate in advance how many students you are ready to accept within the walls of your educational institution and how many teachers you will need to hire, because this information will also be required to obtain a license. It is very important to purchase or rent the building in which you will locate the school in advance. It must comply with sanitary and hygienic requirements. In addition to the premises in which it is planned to conduct classes, there should be premises for feeding schoolchildren and a medical center. It is important to have both a gym and at least a small stadium.

Whether you own these facilities or rent them, you must document your right to dispose of these facilities for educational purposes. In addition, all regulatory authorities, such as the State Sanitary and Epidemiological Service, the State Fire Service, the State Road Safety Inspectorate, must give you their opinion that this building is suitable for accommodating a school. You will also need to obtain a license from the Federal Mining and Industrial Supervision of Russia. This license must certify that the equipment you are using is fit for purpose and you have the right to use it.

You need to create a program that you will use in your teaching activities. It should consistently indicate all the disciplines that you plan to teach in your educational institution. This program must be accurately calculated, and it must indicate the load on the student that does not exceed the allowable standards. In addition, you should purchase the necessary textbooks, teaching aids, make sure that the technical equipment of the school is at a sufficiently high level. Such information will also need to be provided in order to obtain a license.

You will also need to notify the regulatory authorities about how your school is staffed, under what conditions teachers will work at the school, what is their professional level. Finally, you will be required to attach a complete list of all submitted documents in order to obtain a license. Once you get the required license, you can open a school and start teaching.

General educational activity can be called not only always in demand, but also necessary. However, very often the level of education can hardly be called proper, which is why parents are increasingly thinking about finding a private school for their child, since these institutions are qualified to help master any subject. That is why, there should be not only demand, but also supply. Today there are many private schools, but it is quite difficult to open such an institution. Despite this, the opening of a private school can be attributed to the most attractive, interesting and profitable type of business, especially if you do everything wisely, carefully studying every nuance and pattern of this type of business.
As noted, it takes a lot of effort to open a private school. First of all, you need to acquire a permit that allows you to carry out teaching activities.

To do this, you will have to follow a large number of instructions, which will be told by employees of the district department of public education. After that, you need to find a suitable room and rent it. It must be of acceptable size. Plus, you can not do without a major overhaul, creating a comfortable and safe environment for children. It is also worth buying the appropriate interior items.
It should also be noted that making a profit from a private school is also not an easy task. After all, in order to pay salaries and raise them, it is necessary to recruit a certain number of students who can pay at least $500 per month of education. This is the only way to make money at a private school. In addition, it will not be possible to create, for example, a CJSC from a school, and at the same time receive dividends from securities. The school is specified that all money earned must go to its maintenance. Plus, a private school will not immediately receive state accreditation, which means that each of the graduates will take exams twice - at the private school itself and at a state-level educational institution. Moreover, you can do without internal exams at all, or use them solely as preparation for exams in a comprehensive school.
But private schools also have advantages. For example, they differ from state institutions in that they can expand the standard general education programs, as well as increase the total number of hours devoted to the study of subjects, which will depend only on the interests of parents and the children themselves. In addition, children studying in private schools master programs and methods that develop in them the qualities of leaders, business activity and sociability.
Private schools prioritize issues related to language training. Indeed, today many parents, first of all, care about how well their children know foreign languages. That is why it is worth expanding the program with a couple of required languages and a couple of languages as an elective. Plus, very often private schools prepare children for foreign language exams, for which they will receive international certificates.
However, even more important for parents is the prospect of their child entering a particular institution of higher education. It is for this reason that the orientation of the most successful private schools is directed towards specific prestigious universities. That is why, when students enter the senior classes, the specialists of the educational institution select those programs that are designed to prepare their own graduates for further studies.
To attract the maximum number of students, private schools should develop individual programs related to in-depth study of certain subjects. But at the same time, it is worth remembering that there is a basic curriculum that guides public comprehensive schools.
Most of the private schools are developing thanks to the founders and teaching staff. Basically, the opening of private schools is carried out by innovative teachers who are tired of being content with the programs of state comprehensive schools. Moreover, attention to private general education services on the part of other investors is extremely small, since they consider this business not profitable, which is why they do not invest their own funds in it. And this is due to the fact that private schools, in accordance with Russian law, do not belong to commercial organizations, and all financial resources earned with their help must be directed to the goals that are defined in the charter. It is also worth noting that only the salary accrued to him will be the owner's profit.
Plus, another frightening factor for investors is that in the most massive segment with an average price, profit rarely exceeds $ 7,000. Moreover, more than half of it needs to be spent on developing new curricula or on their purchase, as well as on paying freelance teachers.
It is also worth noting that 70 percent of income in private schools comes from monthly tuition fees. Another 15-20 percent of the profits come from grants and sponsors. Also about 3-7 percent bring introductory payments. In addition, it is possible to conduct additional paid classes at the school, but their share is very small - only 2-5 percent.