Today, thousands of people are eager to find among the many opportunities that gold mine, which will give them a chance to forget about the lack of money forever and move to a fundamentally new financial level. And one of the most promising business opportunities available to the average citizen is making money on training courses. So, in this review we will talk about how to open training courses.

Why training courses are relevant

To begin with, it is worth noting the fact that we live in a time when two completely different generations have crossed.

In each city, side by side, those people who were born at the beginning of post-Soviet capitalism and are guided by more modern principles of worldview, and those who at one time managed to absorb the bright mentality of Soviet society, rotate side by side. What's with the training courses?

The fact is that quite often young people show interest in various types of activities and want to develop professionally in them.

For example, questions about how to open a hairdressing course and how to start their own car sales business may be important to them. Moreover, young people can master several directions at once. Entering universities in various specialties is the lot of the few who have enough enthusiasm and money for such a maneuver. Plus, by the time the technology is released, the trends will change a lot, and therefore the relevance of training may be low.

But the training courses last much less than studying at the university, and the information that is given in such courses has the maximum level of relevance.

Salvation for people in the form of courses

If we talk about people who were taken by surprise by the collapse of the Soviet Union, then courses that teach a new specialty are a lifeline for them. After all, in a relatively short period of time they will be able to master a new profession that is in demand in the labor market.

Thus, training courses are more than an actual direction of entrepreneurial activity. With their help, you can combine, for example, the needlework business and sports.

Local courses

The first option that you can use to earn money is local courses for teaching popular specialties and just interesting activities. You can conduct them in a rented or your own premises. For example, owners of beauty salons can open manicure or hairdressing courses on the basis of their company.

If there is no own real estate suitable for classes with a group, then nothing prevents you from taking advantage of the rental option.

However, in the courses themselves, the room does not play a major role, although it is important. For example, in order to understand the question of how to open needlework courses, your office may not be required. You can easily cope at home. Especially if you have the right skills.

Training can become popular thanks to the reviews of satisfied customers. If, after a set of classes, newly minted specialists master specific skills well enough to get a job or start providing services on their own, then the rating of the courses will be high.

Find qualified professionals

In order to understand how to open training courses, you need to find professionals. In this regard, one fact becomes clear - the qualifications of the specialists who will train must be high. As a rule, courses are opened by those who are already professionals in some field of activity and are ready to transfer knowledge to others at a decent level. This factor must be specified when drawing up a business plan.

English courses, for example, require a professional approach. And if the necessary skills are not available, it is necessary to attract specialists from outside. But in this case, the invited professional will have to pay, which will reduce the profit margin. Although in the case of hired personnel for training, you can go in a very profitable way and make courses that will include training in various specialties. Such a move will provide a much greater flow of people, and hence a different level of income.

Of course, in the case of opening multidisciplinary courses, you will need to pay more for renting the premises, however, with the correct formation of the price for education, all costs will be easily compensated.

Marketing activities

In order for advertising to reach the representatives of the target audience, it is necessary to determine which sources of advertising information in a given region are most effective. And only after that invest in an advertising campaign. At the same time, one “but” remains: the number of people who can pay for education is limited at best by a specific region, at worst by a city. And despite the fact that in this area there is competition.

In order to expand the circle of potential customers, it is worth bringing your training system to the Internet space, where people can buy it not only from all regions of the country, but also from other countries. Such a move could increase the sales market for the training course hundreds of times.

Learning on the Web

An information product is a very popular way to sell your knowledge and experience, as well as the skills of other people, to thousands of users from all over the world. This type of activity can be easily combined with local training courses. But if you wish, there is an opportunity to turn online learning into the main and stable source of high income. How to open training courses on the web?

So, in order to study the features of this business, we will consider the main stages and key points. We will describe the types of training centers and give the criteria for successful earnings. We will also make approximate financial calculations of all expenses and income.

Almost every modern person at different ages thinks about the need to visit various educational institutions. This is due to many reasons that are especially familiar to the inhabitants of our country. Often the need for education is associated with obtaining a new specialty for the purpose of further employment. In addition, many people want to explore this or that area for their own development and obtaining newer information that will allow them to look at the world in a new way. It is no secret that standard education sometimes simply does not provide all the necessary skills or knowledge. As a result, a person has to use the services of a variety of training centers that offer quality educational services in a particular area of ​​activity.

By improving their own qualifications and improving various skills, people open up new horizons for themselves and get new opportunities for earning. It is natural that a quality education is rightfully considered a good investment in a prosperous future and financial stability. The presence of a coveted certificate or diploma is a very big plus in the track record of any person, because this, at a minimum, speaks of his comprehensive development and earns the respect of others. The presence of such documents at the entrepreneur develops customer loyalty and, as a result, allows you to make larger transactions. Actually, when working with tenders, this can sometimes play a key role.

Of course, the number of training centers in Russia is constantly growing, but in general this market is quite free. Even in the largest cities, there are very few such institutions. At the same time, it is important to understand that most of them offer a variety of services, which allows the client to choose one or more areas for development. Naturally, many clients come to study again in order to improve their skills or, for example, to get another specialty. Given such a high demand, many entrepreneurs naturally think about the possibility of opening their own training center.

At the moment, training centers that offer short-term educational courses are considered the most profitable, since in a short period of time each person can acquire all the necessary skills and knowledge that will be useful in the process of work. Based on this, we will consider the opening of an appropriate training center.

Advantages and disadvantages

Like any other business, this area of ​​​​entrepreneurial activity has its pros and cons. In this regard, before starting work, it is recommended to carefully study all the features of the training center in order not to encounter serious errors and not lose profits. The benefits of this business include:

• a high level of profitability, which can sometimes reach up to thirty percent;
• a quick payback period, since with a competent organization and business management, you can count on the return of all invested funds in just six months of successful work;
• high demand for services, moreover, the demand is increasing every year, therefore, if the level of the courses provided is high, and the teachers are experienced and highly qualified, then the training center will always be filled with clients;
• the initial investment is low, so even a novice businessman who does not have significant capital can engage in this activity;
• the ability to quickly reorient activities, because with the availability of training programs and well-established work at any time, you can successfully open new directions for learning.

The disadvantages of this work include the fact that you have to look for reliable and highly qualified specialists. Employees of the company must have the necessary knowledge, as they will need quality training. In order to attract excellent teachers, high salaries are set for them, but this is not always possible in the early stages of a new training center.

Depending on the number of potential clients, the cost of educational services can be quite low. For example, low prices can be in small cities, and in cities with a population of one million, they can be made relatively high. At the same time, it is necessary to take into account the presence of competition, so that they are not within walking distance and do not provide similar services.

Like many other types of business, the performance of the training center is directly affected by financial crises and the unstable situation in the country - this is due to the fact that with lower wages and higher prices, people will spend money only on essentials.

Of course, it is also necessary to provide for the possibility of additional investments that may be required in the course of further work. Moreover, it’s no longer possible to just take and close the training center, because people usually pay for tuition in advance (by the way, you can provide for payment in installments if necessary). That is, you need to understand that a sharp suspension of such a business can lead to serious problems. So it is imperative to foresee how and in what way it will be possible to close the training center so that you can make sure in advance.

Concept and direction of work

Before opening this institution, it is important to decide what services it will provide, and you also need to designate the type of concept of the training center. It directly depends on which employees need to be hired to provide certain educational services. In other words, you need to decide on the specializations for which the training center will work. As statistics show, the following areas are considered the most popular today:

• marketing courses;
• study of various accounting programs;
• courses for managers and for people of other professions (it is possible to study highly specialized areas, for example, exclusively working specialties);
• educational programs for aspiring entrepreneurs, giving them complete information about starting and running a business.

At the first stages of work, it is advisable to choose only a few of the most popular areas that are either not provided by other similar organizations in the city at all, or these services are already being provided by them, but at a rather low level. Again, pricing matters. Perhaps it makes sense to offer more favorable rates and the shortest possible training time. This will attract a fairly large number of potential customers to the new training center.

After we have decided on the direction, the development of a special concept begins. The latter, in turn, must differ significantly from the features of the work of the company's main competitors, otherwise it may affect profits (we have already discussed this above). Of course, the effectiveness of its work as a whole depends on the concept of the training center. There are many different directions from which you need to choose the most suitable option:

A full-fledged training center in which clients are offered a huge number of educational services - here they can be given the opportunity to receive training for referents or designers, accountants, tax agents, as well as for other specialists (that is, knowledge here can be given not only for beginners, but also for clients with practical experience);

Authorized center, which usually focuses on the study of various computer programs, without which it is impossible to imagine work in a particular field of activity (1C, AutoCAD, CorelDraw, and the like);

Education in the form of trainings, providing not only certain knowledge, but also a positive attitude towards future activities (personal growth trainings, seminars on business, design and other training options);

Original courses that are not offered in other similar educational institutions in a particular city, and before offering them, a market analysis should be carried out in advance to determine whether there is a need for them, since there is often no demand for specific courses;

Conducting individual lessons in various subjects - this includes preparing students for various exams, and it can also be working with students in a particular course in which they have problems.

Of course, the choice here depends entirely on the desires and capabilities of the entrepreneur. You may want to suggest some new direction - there is nothing wrong with that, however, it is important here that the unique training center be in demand among the local population. As practice shows, at the initial stages of work, it is still better to follow proven paths that allow you to almost accurately talk about the potential demand for a particular type of service.

Separately, it can be said about the selection of suitable specialists. In fact, this question is not a problem, because diplomas of higher education are not always needed to work in a private training center. Moreover, here the quality of the knowledge gained is more important than just the standard “reading” of the subject, as is often the case in ordinary educational institutions. That is, the client here more often wants to get exactly the result, and not just a diploma or certificate. Given the fact that many Russian teachers are unhappy with their salaries, a business owner here can offer them more favorable working conditions. In addition, if possible, you can pay teachers for overtime, as well as introduce additional classes for everyone. Thus, there are quite wide opportunities for earning here, so they can be used in full.

Room selection

It was not in vain that we indicated this moment at the very beginning, because a legal address is required to register an LLC company. It should be noted that much attention is paid to this moment, since it is important that the premises comply with the numerous conditions of the current legislation. If there are four specializations, then at least four rooms are required, respectively. Additionally, an office is being created for the director and accountant. The most comfortable hall is being made. If possible, a dressing room and other additional spaces can be arranged.

Actually, the choice of premises is, perhaps, even the main issue, because today educational institutions should open in the most suitable places for this. Perhaps the best solution is renting several premises in a university or school, since in this case the entire site fully complies with the conditions and requirements that apply to modern educational institutions.

Purchase of equipment

For the provision of educational services, most likely, it will be necessary to purchase a projector (or a large plasma panel) and tables with chairs. Computers and other equipment are also bought, which will ensure the simplicity and convenience of the educational process. By all means, teachers should have at their disposal modern and relevant educational literature, which also costs a certain amount of money.

Business registration

Having carefully prepared for the opening, you can deal with paperwork. It is allowed to work only officially, therefore, business registration is by all means carried out. To do this, a legal entity is selected, since it will be important to further obtain a license to carry out educational activities - this is possible only when registering an LLC.

It is also worth considering that when registering a business, it is indicated in OKVED that the company will act as a non-state educational institution. Actually, this status is recommended to be indicated in all further contracts with clients, so that they do not have relevant questions.

As for the taxation system, in this case, the simplified tax system is chosen, in which six percent is charged from the entire income of the company. By the way, to solve such issues, it is also recommended to employ an accountant who can work both on a permanent and temporary basis (for example, outsourcing).

An important point of registration is obtaining a license, without which it is prohibited to provide educational services. This document can be obtained from the Special Committee on Education. For this, the following papers are being prepared:

• special educational programs are being developed, according to which training will be carried out;
• a statement is created, which indicates the list of the above educational programs, as well as other important facts about the new training center;
• staffing data is indicated, so you will have to start looking for teachers in advance;
• the maximum number of students who will be provided with services in the training center is calculated;
• documents are provided on the ownership or lease of the premises in which the work will be carried out, and it must fully comply with numerous requirements for fire safety, lighting, sanitary conditions and other factors;
• information is provided on the availability of specialized documents and books that act as a material and technical base used in the learning process;
• other information is provided as needed.

A written application with other documents is considered by the Committee within one month, and during this time it is strictly forbidden to work. It is allowed to open a training center only after receiving all the necessary documentation in hand.

Personnel search

Another important point in opening a training center is the recruitment of teachers. As mentioned above, their qualifications, experience and education completely depend on the direction in which the training center itself works. The number of teachers also directly depends on the specifics of the educational center. As a rule, at the very beginning of the activity, about four different courses are selected, for each of which one teacher is hired. With the growth in demand for the institution, the number of courses, and, accordingly, employees, can be increased.

In addition, the staff should have a secretary who is involved in compiling classes and communicating with potential clients, as well as an accountant who is responsible for compiling reports and calculating taxes.

Customer acquisition

In order for the training center to bring high profits, it is important that the number of clients is large, and that classes are not empty from 9:00 to 21:00. In this case, you should attract customers in different ways. For such purposes, leaflets distributed in various organizations and enterprises (perhaps even profile ones) are used. Naturally, advertising is made on local television and its own website is created, where each visitor can find all the information he needs about the training center.

Financial calculations

So, having dealt with the main organizational issues, we will calculate the approximate costs necessary to start a business. To open a training center, 765 thousand rubles will be needed, of which:

• registration of a business and obtaining a license - 40,000 rubles;
• renting a room for a month - 55,000 rubles;
• purchase of equipment and literature for work - 350,000 rubles;
• advertising and other measures to attract customers - 30,000;
• salary of employees per month - 250,000;
• other expenses (for example, repairs or purchase of additional equipment) - 40,000.

As practice shows, the total income per month when teaching a hundred people is approximately 500 thousand rubles. The net profit in this case is 110 thousand rubles. Thus, all investments will pay off here in about eight months of work. At the same time, if the number of students increases and the number of subjects taught increases, then the profit from activities will naturally grow.

Conclusion

If you approach the issue thoroughly, then opening a training center will not be a particular problem. In addition, it can work for quite a long time. There is practically no investment required here, and the average cost of training can be quite high. Today, any sane person is ready to invest good money in his education, because without this it is impossible to imagine a comprehensive development. At the same time, the training center itself can develop. As we said earlier, you can gradually introduce new directions and offer different training options to your clients. With positive results, the number of students will definitely grow, because here people will come already on the recommendation and the entrepreneur is required to competently organize the educational process. Of course, it will be very good if you have previously worked in this area, but in general, you can successfully run such a business without any practical experience. In the end, the main work here is usually done by teachers, and a more experienced specialist can always be appointed to the place of the head.

How to open a training center - from idea to launch

Times of global change always provide additional opportunities for people who are able to think outside the box and see prospects where others fall short, recede in front of difficulties. One of these opportunities is the creation of a training center that will provide training services for additional activities for the population and show broad horizons in new living conditions.

Organization of the training center

To organize such a business, it is necessary to have the status of a legal entity. D depending on the planned scale, the types of enterprise activities are selected. If there are permanent teachers on the staff, then it is necessary to obtain a certificate for the activities of the educational institution, which will entail unnecessary expenses and time delays for the implementation of bureaucratic procedures. It will be easier in the process of opening an enterprise to indicate as the type of activity "consulting services", "assistance in holding and organizing events" or other streamlined KVED formulations. And work with several independent trainers or teachers under the agreement.

Starting such a business, you need to have a good idea of ​​the supply and demand for the provision of such services. What it means is to have a clear understanding of where people interested in learning will come from and decide in advance on the proposed coaching staff: teachers, psychologists, coach trainers or seminar leaders, etc. Best for the profitability of the training center, this type of activity is combined with a managerial position in any network company or revolving around people who are hungry for professional, spiritual and financial growth. This will allow at first to have a minimum number of future listeners and provide the necessary advertising to the enterprise.

Profitability of the training center it is impossible to calculate in advance. Income will directly depend on the volume of classes, the cost of training and the cost of maintaining the center.
The expenditure part consists of the following items:
- rent or a one-time redemption value of the premises and the cost of its maintenance;
- payment for utilities and telecommunications channels;
- the cost of the necessary furniture, equipment and apparatus;
- salaries of employees and teaching staff;
- advertising costs.
Requirements for the premises of the training center

Rent for the premises of the training center or its redemption value may vary widely. It depends on the location of the building and the internal condition of the premises.

Place area is calculated based on the planned intensity of the class schedule and the number of students. The training center must have a common room where the administrator's workplace and exits to two or more isolated training rooms are located. Classes for classes are best designed so that they can easily be transformed into a conference room, the environment should be mobile. It is advisable to equip the hall with a projector, a teacher's workplace with the ability to install a computer, a whiteboard or a flip chart. If you plan to conduct computer courses or work with 1:C, you need to equip a computer class, where to install at least 5 PCs.

The location of the center close to transport communications strongly influences the increase in attendance. It is also worth remembering that the training center, which is located in a residential building, may further cause a negative attitude of residents. This is due to the possibility of holding seminars outside working hours. Such events often drag on until late and are accompanied by a stormy exchange of listeners' emotions.

If you have your own, suitable premises, the costs will be significantly reduced.

It is also worth thinking in advance about the nutrition of future applicants. If there is no cafe, canteen or shop nearby, it is worth installing at least a coffee machine in the building of the training center or equipping a special room for coffee breaks.

Training center staff

In the state, in addition to permanent or part-time teachers, there must be an administrator, an accountant, a handyman, a cleaner. With small volumes, some positions can be combined. And the functions of a permanent cleaner and handyman (electrician, plumber, locksmith) can be assigned to the relevant services, which can be contacted as needed.

The key figure of the training center is the administrator, who must constantly be on the territory, give advice and carry out all the organizational work of the center. In addition, advertising and marketing research also fall on the shoulders of this employee. Therefore, special requirements are imposed on candidates for the position of administrator. It should be a sociable, creative, responsible person. Experience in MLM structures for the administrator of the training center will serve as an excellent service.

Employee salary, to increase the profitability of the center and interest in the influx of new listeners, must be flexible. Consist of a clearly defined salary and bonus percentage, which depends on the number of students.

Ways to promote the training center

The marketing policy of the center depends on the chosen direction of activity.

The main activities can be:
- specialization in various advanced training courses and retraining of personnel, training in new professions;
- various auxiliary courses aimed at children and youth audiences;
- holding seminars on the subject of personal growth;
- leasing space for various events.

When focusing on professional training, it makes sense to conclude a cooperation agreement with employment centers and large enterprises that need professional growth for their employees.

With the focus of the training center on children's specialization, you can advertise in the media and distribute leaflets in places where parents gather. for example, in the Houses of creativity.

As practice shows, the most productive advertising of activities in the field of spiritual and financial growth is a personal example and performance of people who have undergone this kind of training. Therefore, with this specialization of the training center, marketing activities can be limited to holding informational meetings.

Information about the leased training space and the conference hall can be placed in various printed publications and Internet resources aimed at entrepreneurs.

For optimal use of the space of the training center and the fastest return on investment, it is better to combine several areas of activity. In any case, you should not expect fast and large income from the activities of the enterprise. Such a business will be able to generate profits after some time, which will be required for its formation. But, with the right organization of business and dedication to one's occupation, the training center can become a source of profit for its owner, bring new, interesting events to life and help make useful contacts.

* Calculations use average data for Russia

Part one: legal niceties

At present, psychology as a science and as a specialization has become incredibly widespread. The number of practical psychologists today is slightly inferior to the number of managers, economists and lawyers. At the same time, unfortunately, the quality of modern special education is gradually declining, as experts say.

It is very difficult for a newly minted psychologist who has just graduated from a university to get a job: in most companies there are no such vacancies, and as a rule, there is a high competition for available (and not always specialized) vacancies. Therefore, most of the graduates who want to work in their specialty are thinking about running a private practice. However, even their more experienced colleagues, who have worked for several years in the "psychological field", sooner or later come to the idea of ​​opening their own private office. With sufficient funds and self-confidence (and, ideally, reliable colleagues who can become business partners), a specialist with a psychological education can try to open a whole psychological center where individual consultations, group classes, trainings and seminars will be held. Finally, the most "aerobatics" in psychological practice is the center of additional education in the field of psychology. What is the difference between the center of additional education and other types of similar business, and what organizational issues will its founders have to solve?

Type of the future center: additional or additional vocational education?

To begin with, let's try to understand the terms and specifics of such institutions. There are several types of additional education. In particular, this includes additional education for children and adults and additional vocational education. Additional education for children and adults "is aimed at the formation and development of the creative abilities of children and adults, the satisfaction of their individual needs for intellectual, moral and physical improvement, the formation of a culture of a healthy and safe lifestyle, health promotion, as well as the organization of their free time"(Chapter X, Article 75, Clause 1 of Law No. 273-FZ "On Education in the Russian Federation"), and is carried out as part of additional general education programs, which are divided into general developmental and pre-professional. Additional general developmental programs are implemented for both children and adults. Additional pre-professional programs in the field of arts, physical culture and sports are implemented for children. Everyone can take part in various additional general education programs, but formally it is not accompanied by an increase in the level of education with the issuance of an appropriate document. In this case, there are no requirements for the level of education already available to students (although there is a clause in the law: “unless otherwise stipulated by the specifics of the educational program being implemented” - Chapter X, Article 75, clause 3 of Law No. 273-FZ “On education in the Russian Federation).

And here additional professional education addressed to those people who already have a basic secondary or higher vocational education and / or who are in the process of obtaining one, and “aimed at meeting educational and professional needs, professional development of a person, ensuring that his qualifications correspond to the changing conditions of professional activity and the social environment. Additional professional education is carried out through the implementation of additional professional programs (training programs and professional retraining programs)"(Chapter X, Article 76, paragraphs 1-2 of Law No. 273-FZ “On Education in the Russian Federation”). Additional professional programs are developed taking into account professional standards, qualification requirements specified in the qualification guides for the relevant positions, professions and specialties, or qualification requirements for professional knowledge and skills necessary for the performance of job duties, which are established in accordance with federal laws and other regulatory legal acts. acts of the Russian Federation on public service. Professional retraining programs are based on the established qualification requirements, professional standards and the requirements of the relevant federal state educational standards of secondary vocational and (or) higher education for the results of mastering educational programs (Chapter X, Article 76, clause 9-10 of Law No. 273-FZ "On Education in the Russian Federation").

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The system of additional vocational education includes the following types of education: additional to higher education with the issuance of a diploma "On additional (to higher) education", professional retraining with the issuance of a state diploma "On professional retraining", advanced training with the issuance of a certificate of short-term advanced training in programs from 72 to 100 academic hours and certificates of advanced training for programs from 100 to 500 academic hours, internships with the issuance of a certificate of short-term advanced training, courses, trainings, seminars and master classes with the issuance of a certificate.

So, summing up all of the above, one could conclude that additional education in our case refers to professional education. However, if you are not going to open a “real” educational institution that will be engaged in full-fledged professional retraining and training of specialists (this will require very large investments, and there is no need to implement the tasks in this form), then the first option will be the best option - center of additional education, having his own specialization. The vast majority of such educational centers indicate "implementation of additional educational programs (general developmental)" as the subject of their activity. It would seem a paradox: they are focused on people who have a special secondary or higher education, but at the same time they do not have the “professional orientation” prescribed in the title. Moreover, since such educational organizations do not have state accreditation in the areas they teach, they are not entitled to issue state documents - a certificate of advanced training and (or) a diploma of professional retraining. Accreditation is a process that officially confirms that the quality of the services provided meets a specific standard. State standards in the field of education are established by the Ministry of Education.

However, students of additional education centers, of course, will not be left without a “paper”. By law, if an educational institution does not have state accreditation for the educational programs it implements, then, in accordance with the license, it issues documents on the relevant education and (or) qualifications of the established form to persons who have passed the final certification. The form of such documents is determined by the educational institution itself. As a rule, these are certificates, certificates and certificates. These documents are certified by the seal of the educational institution.

Registration of an educational institution

Whatever option you choose for further education, the activity you are going to engage in will still be related to learning.

According to the Law "On Education in the Russian Federation", educational activities have the right to carry out:

educational organizations, which include non-profit organizations that carry out educational activities on the basis of a license as the main type of activity in accordance with the goals for the achievement of which such organizations were created;

• legal entities carrying out, on the basis of a license, along with the main activity, educational activities as an additional type of activity;
  
• individual entrepreneurs, both carrying out individual pedagogical activities and attracting hired pedagogical workers.

It should be mentioned here that the early version of the law, which was in force until September 1, 2013, excluded commercial organizations from the educational process, that is, LLC, CJSC, OJSC and similar legal entities, the purpose of which was to make a profit, were not entitled to conduct educational activities.

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According to part 3 of Art. 32 of the Law “On Education in the Russian Federation”, cannot be admitted to teaching activities and are not entitled to carry out educational activities as individual entrepreneurs, individuals specified in Part 2 of Art. 331 of the Labor Code of the Russian Federation, namely:

do not have an educational qualification, which is determined in the manner prescribed by law;

deprived of the right to engage in pedagogical activities in accordance with a court verdict that has entered into legal force;

• who have or had a criminal record, are or have been subjected to criminal prosecution (with the exception of persons whose criminal prosecution was terminated on rehabilitating grounds) for crimes against life and health, freedom, honor and dignity of a person (with the exception of illegal placement in a psychiatric hospital, slander and insults ), sexual inviolability and sexual freedom of the individual, against the family and minors, public health and public morality, the foundations of the constitutional order and state security, as well as against public security;
• having an unexpunged or outstanding conviction for intentional grave and especially grave crimes;
• recognized incompetent in accordance with the procedure established by federal law;
  
• having diseases provided for by the list approved by the federal executive body responsible for the development of state policy and legal regulation in the field of healthcare.

Registration of a private educational institution

For a small center, an individual entrepreneur can become the optimal organizational and legal form for carrying out its activities. Centers that will offer a large number of different programs and attract additional specialists for work are recommended to register as a private educational institution (PEI), which was previously called non-state educational institutions (NEI).

Note that a POU can only be created as a non-profit organization, i.e., all its activities serve to satisfy the statutory goals, and not to make a profit, such as the activities of an LLC or OJSC. The POU's profit can be used for current activities (for example, payment of wages, etc.) and for the purposes provided for by the charter of the POU. A private institution is created by the owner for the implementation of educational (in our case) goals. An individual (citizen), a legal entity (organization), the Russian Federation (state), a subject of the Russian Federation (region, territory, republic), municipal formation (uprava, prefecture, administration) has the right to act as the owner of such an institution.

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A private institution may be established by individuals and organizations. Most educational organizations are created in arbitrarily named forms of a private institution, namely: a non-state educational institution of higher professional education, a non-profit educational institution of additional education (the most suitable option for the form we are interested in), a private educational institution of secondary vocational education and other variations of names.

Registration of private institutions is carried out by the Ministry of Justice of the Russian Federation and the Federal Tax Service within their competence. The Ministry of Justice carries out an examination of the constituent documents of a private institution, makes a decision to refuse registration or a decision to register a private institution. The tax authority enters information on the creation of a private institution in the Unified State Register of Legal Entities. Urgent registration of a private institution may be carried out within a shorter period of time if there are significant circumstances for this. The period stipulated by law for the opening and state registration of a private institution is one and a half months, unless, of course, all the documents submitted are in order.

The founder of a private institution is the owner of the property of this institution. However, the owner of the property of a private institution is not always its founder. The location of a private institution is determined by its place of state registration. The legal address for a private institution is the location of the executive body of the non-profit organization. The actual address of a private institution should not differ from the legal address. The head (director) of this institution must be located at the address of the location of the private institution, and all constituent documents of the NPO must be kept at the specified address. Fortunately, when creating a private institution, it is possible to register at the home address of the founder or head of the NPO.

Let's repeat another very important feature of the POU for entrepreneurs: such an institution is not commercial. Although private institutions have the right to engage in income-generating activities (entrepreneurial activities), but only if this is provided for by the constituent documents of a private institution, therefore it is so important to correctly draw up the charter of your organization. A private institution, in accordance with the current legislation, cannot have an authorized or share fund, as well as an authorized or share capital. A change in the composition of the founders in a private institution is currently not registered.

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The term for registering a POU is up to one month, and the cost of registering with the help of an intermediary firm is from 12 thousand rubles plus a fee of 4 thousand rubles. After the initial registration of a private institution, the registering authority issues a certificate of state registration of a legal entity and a certificate of registration of a non-profit organization containing information on the assignment of the PSRN and the account number of the NCO. Tax registration of a private institution with the assignment of a TIN is carried out in a one-stop shop.

For such activities, the OKVED code 80.42 Adult education and other types of education, not included in other groups, is suitable. This grouping includes: education for adults who do not study in the system of regular general education or higher professional education. Education can be provided in daytime or evening classes at schools or special institutions for adults. Curricula may include both general education and special subjects, such as computer education for adults; additional education in order to fully meet the educational needs of citizens, society, the state, carried out in educational institutions of additional education, as well as through individual pedagogical activity; all types of education on radio, television, computer networks, etc.

A private institution also needs to be registered with the Pension Fund of Russia (PFR), the Social Insurance Fund (FSS), the Compulsory Medical Insurance Fund (FOMS), as well as statistical authorities. Such an institution must have a seal that complies with the norms of Russian legislation, taking into account the requirements for using the name of the institution, its symbols and other means of visual identification of the NPO (emblem, coat of arms, flag, anthem, etc.).

Charter of the educational organization

The basic requirements for the charters of an educational organization are enshrined in Art. 25 of Federal Law No. 273 "On Education in the Russian Federation". These include an indication in the charter of the type of educational organization; on the founder or founders of the educational organization; listing the types of educational programs being implemented, indicating the level of education and (or) focus; establishing the structure, procedure for formation, term of office and competence of the governing bodies of the educational organization, the procedure for making decisions by them and speaking on behalf of the educational organization. The last provision is also specified in Part 5 of Art. 26.

However, this article does not limit all the rules governing the content of the charters of educational organizations. There are also additional rules that can be divided into three groups:

• norms establishing mandatory requirements that supplement the requirements of Art. 25 and apply to all educational organizations;
• norms establishing mandatory requirements that apply to certain types or varieties of educational organizations;
• rules defining the areas that can be regulated by the charter.

The first group includes the following requirements: fixing the rules on branches (if any) (part 4 of article 27); the procedure for the adoption of local acts (part 1 of article 28 and part 1 of article 30); establishing the rights, duties and responsibilities of employees of educational organizations holding positions of engineering, technical, administrative, production, educational and auxiliary, medical and other employees performing auxiliary functions (part 3 of article 52); determination of the statutory goals of the activity (part 1 of article 101); the procedure for directing the liquidation of an educational organization of its property after satisfying the requirements of creditors for the development of education (part 3 of article 102).

Separately, in this group, it is necessary to single out the norms that provide for the specification by the charter of the structure, the procedure for the formation, term of office and competence of the governing bodies of the educational organization, the procedure for making decisions and speaking on behalf of the educational organization, as well as the participation of certain groups of participants in educational relations in the management of the educational organization.

There are a lot of nuances in establishing a private educational institution and conducting its activities, so be prepared for additional costs for a lawyer and accountant. And the latter will have to be hired.

Licensing of educational activities

And there is another important nuance that must be taken into account when registering a training center (or rather, one of the main conditions for running such a business). Educational activities carried out by legal entities, as well as individual entrepreneurs, involving teaching staff, subject to compulsory licensing. This condition means that if you are going to teach at your center as an individual entrepreneur and on your own, without involving other teachers, then you can do without a license. However, such an option is unlikely to be possible for a full-fledged center of additional education in the field of psychology. This option is more suitable for tutors, tutors, teachers who conduct private classes, etc.

The procedure for licensing educational activities carried out by educational organizations, organizations providing training, as well as individual entrepreneurs (with the exception of individual entrepreneurs who carry out educational activities on their own without hiring other teachers), is established by the relevant Decrees of the Government of the Russian Federation. According to the Decree of October 28, 2013 N 966, educational services for the implementation of the following educational programs are subject to compulsory licensing: additional general education programs (additional general developmental programs), additional general education programs (additional pre-professional programs), additional professional advanced training programs, additional professional professional retraining programs (the last two types of programs are relevant for centers of additional professional education).

The implementation of additional general developmental programs is very strictly regulated by the Order of the Ministry of Education and Science of the Russian Federation dated August 29, 2013 No. 1008 “On Approval of the Procedure for Organizing and Implementing Educational Activities for Additional General Educational Programs”.

In the issue of licensing activities in the field of additional education, there are certain nuances in the interpretation of the law. The fact is that, according to the previous decrees of the Government of the Russian Federation, educational activities clearly did not include holding seminars, trainings, lectures, exhibitions, providing consultations, etc., if at the end of such events, students were not issued documents (diplomas, certificates, certificates , certificates, etc.) about the education received or the qualifications awarded. The new law does not include this provision. And this is where the freedom of interpretation of the absence of expressly prescribed permits or prohibitions in the law opens up. On the one hand, the conclusion about whether this or that activity is educational, whether or not to obtain a license for its implementation, must be made on the basis of the above list, which is quite wide (Article 91, paragraph 1 of the Law "On Education in the Russian Federation ”) and includes basic educational programs and additional educational programs, including additional professional advanced training programs. But, on the other hand, advanced training programs do not include services for conducting paid lectures, seminars and trainings if the duration of the event is less than 16 hours, the conditions of the event do not provide for the final certification of students, as well as the issuance of a document on qualifications (p. clauses 12 and 19 of the "Procedure for the organization and implementation of educational activities for additional professional programs", approved by Order of the Ministry of Education and Science of Russia dated 01.07.2013 N 499).

Thus, if you conduct seminars, trainings, lectures, consultations with the duration of each "session" less than 16 hours, then theoretically you can not issue a license and at the same time issue certificates to your listeners. But these “documents” will only confirm the presence of a certain person at a training or lecture (that is, in fact, this is a regular certificate of presence, and not about receiving any additional education or advanced training) and will not have any legal force.

If you still plan to obtain a license for educational activities, then prepare the following list of documents:

Identification document of the applicant (passport or other identity document) - original;

• A copy of the charter - a notarized copy of the charter;
• A copy of the certificate of making an entry about a legal entity in the Unified State Register of Legal Entities - a notarized copy or an original for comparison;
  
• Copies of information about the registration of the branch at the actual address, copies of the decision to establish the branch and the Regulations on the branch approved in the prescribed manner - a notarized copy or an original for comparison;
  
• A copy of the Regulations on the structural unit approved in accordance with the established procedure (for organizations that have an educational unit that conducts professional training) - a notarized copy or an original for comparison;
  
• A copy of the certificate of registration with the tax authority - a notarized copy or an original for comparison;
  
• Documents confirming that the license applicant owns or otherwise legally equipped buildings, structures, structures, premises and territories - a notarized copy or an original for comparison;
  
• Certificate on the material and technical support of educational activities for educational programs declared for licensing - in the form approved by the order of the Ministry of Education and Science of the Russian Federation dated December 11, 2012 No. 1032 "On approval of the forms of applications for granting a license to carry out educational activities, on reissuing a license to carry out educational activities and certificates on the material and technical support of educational activities for the educational programs declared for licensing”;
  
• A copy of the conclusion of the Federal Service for Supervision of Consumer Rights Protection and Human Welfare on compliance (non-compliance) with the sanitary rules of buildings and premises used by educational institutions (organizations) for the educational process - a notarized copy or original for comparison;
  
• A copy of the conclusion of the State Fire Service on the suitability of the buildings and premises used for the educational process - a notarized copy or an original for comparison;
  
• A document confirming the payment of the state fee for consideration of an application for a license - a payment order with a bank note on its execution;
  
• Description of the documents submitted for obtaining a license.

It is already becoming clear that the process of obtaining an educational license is long and laborious. Moreover, difficulties arise even at the stage of selecting a room and equipping it with the necessary equipment. If you have a building, structure or premises where you are going to open your center, you must have all the title documents for these objects. Please note that it is impossible to obtain licenses for educational activities with unfinished and unrepaired facilities, since you first need to obtain a sanitary-epidemiological and fire safety certificate for educational activities. In addition, your premises must be equipped with the necessary furniture, equipment, inventory in strict accordance with the requirements of the law (age standards in our case are not so important, because you plan to teach adults). But you will have to provide special conditions for training people with disabilities, otherwise you may be denied a license.

Another prerequisite is the availability of educational programs that must be developed directly at the institution or specifically for it, comply with current educational standards, and be approved by the head of the institution. If educational programs involve certain things, then this requires approval. For example, programs with a medical or psychological bias will need to be coordinated with the relevant department. The approval is drawn up in the form of a conclusion and is attached to the package of documents for obtaining a license.

You will also have to take care in advance and search for teachers who will teach you. They must have specialized education, experience, relevant qualifications, and they must have no contraindications for work. All this must be confirmed by documents (diplomas, certificates, work books, etc.).

All of the above documents, together with the application and inventory, are submitted to the executive authorities of the constituent entities of the Russian Federation exercising the delegated powers in the field of education. Moreover, along with the copies, you must provide the original documents for comparison or notarized copies of the documents (the last option if the documents are submitted, for example, by mail).

The state duty for obtaining a license, in accordance with paragraph 92 of Art. 333.33 of the "Tax Code of the Russian Federation" is 7500 rubles. The cost of the license itself, issued by the Regional Service for Supervision and Control in the Sphere of Education, starts from 20,000 rubles. The Commission makes a decision to issue or refuse to issue a license no later than sixty days from the date of registration of the submitted application. The license that you will receive (if, of course, you receive) will indicate the list of programs for which you have the right to conduct educational activities. The license is valid indefinitely.

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Opening a business without investments is more interesting and safer. Look at the creation of a learning center like a computer game. You start from an easy level, move to a difficult level, fight obstacles and master new skills.

When you learn how to earn from zero, it will be easier to find investors for the project in the future. And where to start and what you need to launch the first course, we will tell in this article.

Find an Idea

The million dollar idea is a myth.

Stories of great intentions usually don't tell you how much trial and error an entrepreneur goes through on the path to success. Starting in the busiest niche is more effective than years of developing a unique course. The theme can be changed without prejudice to the process.

Ideas are born while doing what you love. Share professional skills, for example, your knowledge of Photoshop will be useful for novice designers. If you paint pictures, then start with drawing courses. A hobby can become a launching pad for an online school in a niche where there are no competitors yet.

Create an audience portrait

Personal interest ignites energy. But without understanding what drives other people, it's hard to sell a product. First you need to understand: is it possible to make money at the training center with your idea.

Before launching, it is important to research the motivation of the audience in order to formulate the benefits of the course and develop lesson programs. For each type of client, make a personal portrait. The more accurate it is, the more effective advertising materials will be.

If you correctly identify the interests of buyers, then you will sell courses even before the plan for future classes appears.

Alexandra Khokhlova, before launching the School of Bird Watchers, decided to test the idea and study the audience. She compiled a detailed description for each type of customer. There were three large groups:

• They wanted to become biologists, but life turned out differently.
• Looking for an unusual rest after work.
• Passionate about hiking and traveling.

Having studied the interests of each group, Alexandra's assistant compiled a list of related VKontakte communities. Targeted advertising was launched for their participants. Correct screening of the audience and catchy targeting attracted 15 people to the course, who immediately paid for the classes.

The basic course of the "School of Birdwatching" is designed for beginners. They will learn how to attract birds to the park and how to feed them. If the format of the classes does not fit, then the money can be returned.

Automate data handling. To quickly create a portrait of the target audience, use parsers - programs for collecting and analyzing social media data. Most of them have a trial period, thanks to which you will have time to evaluate the features and make your first portraits for free.

Parsers will collect most of the information on VKontakte. This social network provides maximum access to its database for third-party applications.

Parser functions for audience analysis

1. Search for communities by keywords and parameters. The number of filters depends on the capabilities of the parser, for example, searching for groups in social networks by age of participants, gender, profession, place of residence, level of education, presence of children.

2. Audience analysis. With this feature, you will be able to examine the collected data and build a general portrait of the client. You can learn almost everything:
hobbies, musical preferences, number of children, profession, favorite communities and posts, postal addresses and mobile phone numbers. The parser will automatically remove bots and advertising accounts from the list.

3. Website analysis. If there is authorization on the competitors page through Vkontakte, then the parser can collect information about the audience of this resource from the social network.

All programs are different. Before you get started, read about their features and test the trial versions.

Study competitor content

Before developing a curriculum, review the materials that are published in similar courses. Think about what catches the audience, what questions users ask when they are most active. Use this information to compose lessons and write posts.

The service - Popsters will help to study the content in detail. The program will independently filter the materials by the number of likes and reposts, the degree of involvement, comments and time of user activity.

The trial period includes 10 free downloads for each social network. This is enough for an initial understanding of what your audience is interested in. The cost of the paid tariff is 399 rubles per month for one social network. The program supports VKontakte, Facebook, Odnoklassniki, Coub, YouTube, Twitter.

Develop a value proposition

Study the materials of competitors and immediately proceed to create trial lessons. They can be made free or sold for a nominal amount. Don't just focus on profits, it's more important at this stage to test multiple variations of a strong value proposition.

The value proposition is what people are willing to pay for. What will they receive at the end of the training?

Usually, at the beginning of work, entrepreneurs form weak proposals. This is especially noticeable in the field of psychological training and motivational courses. The main problem is that there is no measurable result. It is not clear what will change in the client's life after training.

The best value proposition should be as specific as possible. It answers the questions what will you get? who will you become? The proposal focuses not on the process, but on the result.

Mathematics for the ninth grade → Five in a quarter in mathematics in 3 months
English for Professionals → Cambridge Certificate in English
Theater courses → Entering the stage in a performance in a month
Programming course → Guaranteed employment as a programmer with a salary of 70 thousand rubles.
Harmonization of relationships → Let's return passion in relationships after 5 sessions.
Infobusiness course → How to open a private training center in a week

Create multiple value propositions. Then directly ask the clients which wording they like best and what results they want to achieve. Post a link to the test with various options in thematic groups. In this way, you will conduct a focus group survey and find the first people who want to attend classes.

When writing a value proposition, formulate only achievable goals. If the majority of participants do not receive what was promised, then the reputation of the courses will suffer. Goals should be as honest and measurable as possible. Your task is to come up with methods that will help clients achieve them.

Select instruments

As soon as the first buyers of the course appear, think about the tools and teaching format. What does it take to open a training center?

Platform for webinars. At first, you can get by with Skype.
It is optimal for personal consultations and broadcasts with a small number of viewers. In the free version, only 10 people will see the webinar. The paid version will cost 375 rubles per month, but you can open the view for 250 participants.

The second free way to conduct a class is to use broadcasts on YouTube. With this option, you will have no restrictions on the number of viewers. After the end of the webinar, the recording will immediately be saved on your channel. If you restrict access to it, then in the future it can be sold as a separate material. The main disadvantage of YouTube is the video delay of 30–60 seconds, which makes it difficult to quickly answer questions in the chat.

In addition, you can use paid services. They offer additional streaming features that YouTube doesn't have:

• Autowebinars (recording lessons with a working chat);
• Access to the webinar after entering the password;
• Distribution of invitations;
• drawing function;
• Creation of landings:
• Collection of email subscribers;
• Payment for the webinar directly through the service.

Website. Its development is a long and expensive process that includes: creating a prototype, writing texts, drawing a design, programming and testing. In a start-up agency, they will take from 50 thousand rubles for such work.

Until you know how popular your course will be, this option is not suitable. It is important to launch the page within three days and preferably for free. For these purposes, website builders are used that do not require programming knowledge. The cost of creating such a resource approaches zero. You only have to pay for the domain name and hosting.

The designers are well thought out. They are easily integrated with analytics systems, mailing services and payment forms. Although most of the features are only available in paid versions, they won't hurt your budget. For example, the paid Tilda tariff will cost only 500 rubles per month, while the creators of the service promise to donate a domain name.

The builders offer many templates that can be filled with relevant content. You can find pictures and icons on free photo stocks. But do not forget to use real photos, for example, from seminars, when designing. This technique will increase expertise in the eyes of site visitors.

The structure of the site, as a rule, is done according to the traditional AIDA marketing formula: attention, interest, desire and action.

Attention - problem statement and value proposition.

Interest (Interest) - details of classes, disclosure of benefits, information about the author.

Desire (Desire) - social evidence, student reviews, cases, photos from speeches

Action (Action) - promotional information, time-limited discount, form of payment and subscription.

Additionally, on the site you can start a personal blog to publish notes and videos of past classes.

Email service. At first, you will need it in order to send emails with links to paid webinars. As your base grows, you will use it to attract new and retain existing customers. If you wish, you can create a thematic newsletter or simply send information about new programs and discounts.

• Trial package. Many services offer to send a limited number of emails per month for free. This will be enough for the first contacts with clients.
• Letter constructor. For the layout of such messages, programming knowledge is not required. As with website builders, they help you quickly set up templates for submission.
• Support in Russian. Understanding the service in English is not difficult. But there are situations when the help of the support service is urgently needed, for example, if messages do not reach users, and less than two hours are left before the webinar.

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MailChimp	Free for up to 2,000 subscribers, up to 12,000 emails per month.	Letter constructor and templates	English LanguageHigh Prices Paid Tariffs

How to open a training center without a license

For a long time it was believed that any course could be taught without a license, if you do not issue a state diploma. But lately, the state has come to grips with educational activities, and court decisions are not always in favor of entrepreneurs. How not to get fined?

How to operate without a license

1. You have the status of an individual entrepreneur and are self-taught - in this case, a license is not needed. In advertising materials, you can use educational vocabulary: program, final certification, curriculum, etc. But if you hire teachers, you will need to issue a license. At the same time, working without a license, you can hire assistants to write texts or check homework.
2. As a legal entity or an individual entrepreneur, you have the right to conduct one-time master classes that are of an introductory nature. In this case, you cannot call such activity educational and use educational terminology in advertising.

When a license is needed

1. You, as a legal entity, provide services based on an educational program. The main advantage of this method is that it is possible to issue diplomas of advanced training. To obtain such a license, it is necessary to rent a room, obtain a number of certificates and approve the educational program.
2. If you operate as an individual entrepreneur, but involve third-party teachers, you must license the activity in the same way as a legal entity.

You need to think about obtaining a license, opening an individual entrepreneur or LLC only when you test the idea at one-time master classes and earn the first money.

On a note

1. Start with any idea. An unusual hobby can be the basis for a course in a free niche.
2. Before opening a training center, create several portraits of the target audience using social media scrapers. This way you will quickly find communities with potential customers and create attractive promotional materials.
3. Before launching a course, study the posts on social networks and articles on the competitor’s website. Perhaps their materials should be reformulated and used to promote their own courses. To filter content faster, use the Popsters service.
4. Consider formulating your value proposition. Focus the message on the result, not the process. With the help of online tests, you can test assumptions in social networks, and at the same time find your first customers there.
5. To open online courses, you will need a webinar platform, a website, and a mailing list service. Look for free options until you have your first profit.
6. To open a training center without a license, you must, as an individual entrepreneur, independently conduct courses without the involvement of third-party teachers.
7. Open an individual entrepreneur or LLC only when you are convinced of the profitability of your idea and hold several master classes.