Formation of umk. Explanatory note on umk "perspective

Introduction

management extraordinary social culture

Art management today is considered as one of the functional role activities associated with the processes of selection, storage, production and dissemination of cultural values. Based on the fact that art management is also the process of managing the production of a product of the cultural services market, including all structural elements of management (planning, organization, motivation, control) of the organization of people involved in this production, it can be argued that art management is a set of management techniques (planning, organization, motivation, control) characteristic of classical management, and a special type of management activity in the field of art, which includes the process of creating and distributing artistic products.

As noted by some Russian researchers, in particular, G.N. Novikova, V.M. Chizhikov, V.V. Chizhikov, art management is currently one of the most relevant areas of commercial activity in the field of culture and art.

The market economy contributed to the development of alternative directions in this area. Numerous private firms, companies involved in the organization of concert activities have appeared, the management of which involves the use of various methods.

Today, the creative and commercial success of projects in the field of culture and art largely depends on effective management, a well-developed enterprise strategy, setting realistic goals and objectives, making optimal decisions, studying the market, competitiveness, and recruiting personnel. And this is fully or partially included in the subject activity of marketing, as well as art management, as a separate industry.

The main tasks of an art manager are managerial and creative tasks: searching for extraordinary ideas, new works in the field of culture, talented performers, organizing their creative activities, selecting a repertoire, searching for investors, creating a stage image, taking care of the creative growth of a performer or creative group and planning them careers, selection of a team of specialists who gradually solve the tasks.

Thus, in the course of his activity, the art manager is guided by both the basic functions of management and the specific ones inherent only in the cultural sphere.

The purpose of this work: to study the formation of a business strategy for enterprises in the socio-cultural sphere.

Tasks: to study the stages of development of strategic management plans, to analyze the features of goal setting in art management, to study the specifics of teamwork, to study art management technologies aimed at achieving the goal.

The object is the technological features used in art management. The subject is theoretical and applied data.

1.Formation of business strategy in art management

.1 Goal setting - as the basis of business strategy

Speaking about management in the cultural and leisure industry, we argue that we cannot limit ourselves to the assertion that it is characterized by the same features as management in another area of ​​the economy. The use of art management technologies in the cultural and leisure industry has its own specifics, since a cultural and leisure product exists both in tangible and intangible form (books, CDs, films - on the one hand, and a performance, concert, thematic program etc. - on the other).

Show business management involves the use of a variety of techniques, methods and approaches to streamline the implementation of procedures and operations necessary to make a profit. The stability and profitability of this area depends on a number of factors:

a certain development of culture, an element of which is social equality;

social security of citizens, the availability of certain social guarantees;

conditions for the free development of personality;

a sufficiently high level of political culture;

a high level of management culture, when the main attention is directed to the human or social aspect of management.

The execution of the strategy is an independent discipline, direction, and at the same time an integral part of the strategy. As V. Shershidsky said, "the strategy is speculatively simple, its implementation is not easy." Executing a strategy is like a multi-horse cart - if all the horses aren't pulling in the same direction, you're not going anywhere.

The key to successful strategy execution is to clearly and persuasively communicate strategic objectives to all employees, without exception, so that they become committed to its idea and motivated to achieve.

In addition, it is necessary to broadcast the adopted strategic decisions to all levels of the company, to make it understandable, transparent and, more importantly, a part of daily work. It is important that each employee of the company understand their role and contribution to the implementation of the strategy.

However, as in any other field of activity, the functioning of enterprises in this industry is impossible without defining its purpose. Therefore, the formation of goals - (goal setting) refers to the most important part of the methodology, both management in general and art management in particular.

A goal is an objectified motive that awakens an organization or its individual members to action for the sake of something. A derivative term - goal setting - means that the action or behavior of the organization can be considered as aimed at achieving the goal, i.e. an end state in which an object achieves a certain correspondence in time and space with another object or event.

To transfer the control system from the existing state to the desired one, a specific program of actions is needed that will allow solving the problem that separates this situation from the desired one.

A.M. Dolgorukov offers several definitions of the goal:

1. The goal is the desired state of the future, which the company is trying to achieve. The meaning of goals is determined by the fact that each company exists for the sake of some result. Awareness of organizational goals brings some order to production activities.

Purpose is the source of motivation and engagement. With clear goals, employees understand what specific results the company as a whole or the department in which they work are striving for. The strategic goal contains the answer to the question "why the company exists"

The goal is the basis for making decisions. By developing a tree of goals and making plans, managers get an idea of ​​\u200b\u200bwhat the company is striving to achieve, which means it is easier for them to make decisions in their workplace that will be useful for the common cause, that is, decisions that take into account:

internal policy of the company;

organizational structure;

Nature of activity;

organizational statuses and roles;

goods and/or services;

costs to achieve the desired result.

The goal allows you to define performance standards. If you do not know what you want to achieve as a result of many days of effort, you naturally cannot evaluate how successful your activity is, since you have nothing to compare the results with. Another thing is when the goal is clear, that is, it is known what exactly should be achieved and in what time frame. Goals determine the results of the company's activities and act as criteria for their evaluation.

For goals to lead to effective decisions and then actions, they must satisfy a number of requirements.

The goal must be positive. The goal statement should reflect the state of affairs that you want to achieve, and not what you would like to avoid in the future.

The goal is to be an environmentally friendly product. If you have set a goal, the achievement of which will negatively affect many, at best, you will spend unreasonably much effort to achieve it, at worst, you will never achieve it. People generally resist change, and if that change affects them negatively, they will be doubly resistant. Many managers believe that this "law" can be circumvented. However, wise people say that in the long run this principle works inexorably.

The goal should lie within your capabilities. This rule states that you must set goals for which you have the intellectual and administrative resources. This rule is not as simple as it might seem at first glance. On the one hand, “the road will be mastered by the one who walks,” says the saying, that is, if the right goals are set, there will be resources. In fact, the goal that “guesses” any need of a society or organization, strengthens your capabilities and gathers supporters under “Your banners”, which means that your capabilities are growing. On the other hand, if you set goals that are not within the scope of your capabilities, then you set “goals not for yourself, but for others” (in this case, direct subordinates are not meant). Goals should challenge you, otherwise enthusiasm will quickly fade, but they must be realistic so as not to look impossible in moments of failure.

The goals of the organization are realized through strategy and tactics and come from the mission of the organization.

The mission of the organization is the main goal of the organization for which it was created and which characterizes a certain type of its activity. The mission details the status of the organization and the direction of activities to achieve the main goal and develop the strategy of the organization. Formulating missions usually includes: the purpose of the organization (trajectory or point) for goods and services, markets, technologies; characteristics of the culture of the organization; the type of workers involved.

In a non-profit organization, which can be organizations in the field of culture and art, the mission is to meet the needs of the population for a certain kind of spiritual services, the population's requests for intellectual products.

The strategy, in turn, is the main direction of the organization. The strategy involves the development of a concept, forecast or program containing methods and measures for the implementation of the mission. The strategy is developed through:

evaluation and analysis of the external environment of the organization;

diagnostic analysis of the internal environment of the organization;

development and analysis of strategic alternatives;

choosing the most preferred strategy option;

evaluation of the strategy in relation to the mission and main goal of the organization;

implementation of the strategy in the form of a program, business plan.

Tactics is a system of measures to implement the strategy at certain intervals of the organization's activities. Its purpose is operational management to achieve the goals of the organization in certain periods of its activity.

Thus, just like management in the usual sense of the word, art management involves the use of a variety of techniques, methods and approaches to streamline the implementation of procedures and operations necessary to make a profit. The choice of the goal, which has taken the form of a final decision, allows you to proceed to the development of a program, i.e. to the development of an action plan and to the determination of the necessary resources to achieve the goals.

1.2 Determination of technologies aimed at achieving goals

Organizational and managerial technologies play a significant, even sometimes decisive role in the implementation of a planned socio-cultural program, project, in conducting diagnostic or expert research. This is understandable, since proper organization and effective management are the conditions for the success of most socio-cultural events.

In classical management, the organization is considered as one of the main functions along with planning, motivation and control. Each of the functions is vital in the design and implementation of socio-cultural and art projects. At the same time, planning provides the basis for achieving the main goal - the creation and implementation of the project, and the functions of organization, motivation and control are focused on the implementation of the tactical and strategic tasks of the project.

If the "organization" is considered as an institution, then it represents the internal interaction, consistency, subordination of its individual parts into a single whole. In an institution as an organization, there is an association of employees included in a single process for the implementation of the main goals on the basis of accepted rules and procedures.

When developing art projects, there is always an organizational stage, i.e. the stage of creating certain conditions for achieving the planned goals. The organizational function of management ensures the streamlining of the technical, economic, socio-psychological and legal aspects of the activities of a cultural institution, art company, art manager and project implementation.

The issues of organizing socio-cultural activities are of particular interest also because in its course the founders and organizers have to solve more than one number of problems.

On the one hand, it is necessary to formalize the main processes of activity, but in such a way that this formalization does not become a brake on the creative component of social and cultural activities, and on the other hand, the organizers must understand that social and cultural activities are impossible without the active initiative of all participants in the process. That is why A.D. Zharkov, considering the concept of "organization of cultural and leisure activities", sees in it a special process. It (organizational process) presents a set of operations grouped according to certain stages, where each stage includes a certain set of purposeful actions that are also carried out in a certain sequence.

The organizational activity of an art manager is closely related to the managerial one and is based on common and special features. Among the general, uniting the organization and management, one can single out common goals to achieve a positive result. What distinguishes them is that management is largely based on interaction and relationships between specialists, while organization is based on interaction both between specialist organizers and ordinary participants - visitors to events, as well as representatives of the general public involved in the implementation of the project.

The process of organizing activities solves the following tasks: a) determining the shortest and most cost-effective way to achieve the goal; b) establishing a connection between the participants in the socio-cultural process; d) coordination of their actions.

There are a number of principles that an art manager must follow in the process of performing an organizational function, regardless of the scale of art projects:

definition and specification of the goals of the institution, firm, organizing committee, which were identified during the design;

definition of the types of activities necessary to achieve the identified goals;

division of labor between specialists and their integration into manageable working groups or divisions;

coordination of the various activities assigned to each group through the establishment of working relationships, including a clear definition of the leader and subordinates, terms of reference, deadlines, types of reporting, the main manager or director;

unity of goals of activity, where each member of the organization works for the common good, no one has the right to work against the goals of the organization;

scope of management, including a certain number of subordinates.

Thus, we can understand the organization as the most important function of management, on the one hand, as a structural system in the form of relationships, rights, goals, roles, activities and other factors, and on the other hand, as a process during which a project is developed and created. the structure of the institution, the firm is preserved.

If we consider management in dynamics, then it is a process of functioning of the bodies and employees of the institution to organize the process of activity.

In art programs and art projects, the management process is also a rather complex formation, since it incorporates the content side of the activity, organization and technology. The content of the management process is determined by the essence, goals and objectives, principles, methods, functions, industry specifics, the level of this body in the overall system of management bodies. Organizational activities and technological developments in the art industry are determined on the basis of substantive foundations and understanding of the essence of management.

Successful management activity depends on a systematic approach to solving the tasks, which includes:

planning of forthcoming work, correct setting and ranking of the goals of the socio-cultural process according to the degree of importance;

a clear placement of personnel, the establishment of harmonic links between subsystems and their regulation, efficiency and coordination between links and areas of social and cultural activities;

establishing a system of operational information within the institution and effective feedback from activists and participants in events;

a comprehensive and in-depth analysis of activities, timely assistance in the prevention and elimination of identified shortcomings;

creation of conditions for the introduction of the latest technologies, the scientific organization of labor in the activities of employees of the institution and activists;

creation of a special psychological climate, conditions for the successful operation of the team, changes in attitudes and motivation within the team of employees and participants in events;

stimulating the desire of employees for continuous professional development, professional growth, and creative activity.

Organizational and managerial technologies, widely used in art projects, have a rather complex dynamic structure in which three interrelated aspects can be distinguished: functional, structural, and informational. Large-scale action projects are implemented based on the orders of the city authorities with the organization of security zones, schemes of security barriers and the developed system and forms of accreditation and passes. Advertising and information services responsible for commercials, posters, advertising banners, advertising interviews in the media carry a significant load.

Each element of the system exists, functions and develops on the basis of solving certain goals and objectives in general, and at the same time, the elements of the system acquire a new quality and new meaning. This process is characterized by a constant change of states, changes in the links between the elements of the system, determined by the goals and objectives of the age or social group.

A systematic approach can be represented as the following chain:

Purpose - Resources - Plan - Decision - Implementation.

Organizational and managerial technologies in the activities of an art manager have a number of features that are manifested in the fact that;

in this industry there are great opportunities for cooperation with other areas, attracting significant funds from various financial donors on the basis of mutual interest (building the reputation and image of the company, conducting an advertising campaign, etc.);

the socio-economic situation in the country has led to a change in management mechanisms, which are now based on an independent search for new management mechanisms;

management of commercial and non-commercial projects required managers to master new knowledge and skills not only in the field of culture and art, but also in the field of management, economics and law.

Organizational and managerial technologies imply a strict distribution of responsibilities, observance of a hierarchy of subordination and control based on legal documents regulating labor rights and obligations. They also include materials and documents that reflect both the content of the organizational and administrative activities of a particular project, and its structure, staffing and funding. The economic and economic management of projects includes a system of resource support - finance, staff, wages, types of rewards or punishments, material and technical resources.

The search for funding sources plays a significant role in the implementation of the tasks set and requires the organizers to conduct an analysis to identify the primary state of affairs in the industry, the service market, its development trends, expertise and assessments, recommendations (marketing analysis). Conducting such an analysis will facilitate the adoption of informed decisions on the implementation of state support for the project and the attraction of sponsorship funds from individuals and charitable organizations.

Organizational and economic cooperation of business in the implementation of socio-cultural programs and projects takes various forms, which are formalized by agreements stipulating mutually beneficial conditions. This may be the purchase of equipment and inventory, the establishment of awards, scholarships, fees, prizes, grants, etc. by business representatives, while project managers undertake to contribute to the formation of a positive image of the sponsoring organization or the promotion of its products.

The form of patronage involves financial and organizational patronage on a stable and long-term basis. Funds for the support and development of cultural institutions, boards of trustees provide various benefits and prerogatives for the implementation of projects.

The form of charity is a kind of philanthropy and demonstrates an act of free will in providing support to the project, without requiring any commitment from the project management.

Individual social funds become active participants in the development and implementation of the social policy of the region and their priorities, organize lobbying for projects and ensure a high standard of their organization. Such a social intermediary requires certain costs - about 10% of the project cost.

No less important in organizational and managerial technologies is the built-in control system, the task of which is to identify successful experience and shortcomings that emerged during the implementation of the project. This is facilitated by accounting, which is carried out in four types: current, statistical, accounting, creative.

The control system is carried out in several forms: departmental, representing control by a higher organization - the founder; state - from the state through the audit bodies; public - by public organizations, as well as control by citizens.

Thus, the project is a kind of response to a social order, a response in an artistic form to a particular phenomenon. The project today is considered as an idea, a plan aimed at transformation, as an integral part, as a preliminary model of one of the forms of socio-cultural activity for the implementation of the concept and is an indispensable component of the professional activity of the creative team of the producer, art manager, collective of the cultural institution, ministry, initiative private person

1.3 Psychological block of working with a team

A researcher of the problems of cultural and leisure technologies that are closest to art technologies, A.D. Zharkov, considering the organization of cultural and leisure activities as part of the technological process, ties it to the functional features of the socio-cultural sphere, highlighting in the organization:

optimal ordering of all elements of the technological process in institutions of the socio-cultural sphere, their relationship; a rational structure for managing socio-cultural activities;

interaction of the organizers of social and cultural events with visitors.

However, in practice, things are not so simple. In the course of organizing their activities, specialists working in the field of culture have to deal with multi-purpose and multi-variant situations that sometimes require immediate resolution, the use of open new technical means and innovative technologies, for which the organizers must be ready. It should also be taken into account that a large number of participants in socio-cultural events (numerous and diverse creative teams), cultural workers - organizers of events, various types of managers require coordination of actions, their management from one center that owns all the information about the preparation and holding of the event, and as well as targeted actions of working with the audience.

Using all the possibilities of human resource management is becoming a priority in the activities of flourishing art firms and cultural institutions. The peculiarities of the environment of such organizations, their activities, require that management hierarchies be replaced by work in teams, where each employee has the opportunity to show their abilities and use their energy effectively. That is, managers turn their subordinates into their assistants and partners.

The success of the organization is ensured by how fully the potential of the staff is used in achieving goals, and management methods should be aimed at making the human resources of the company the most productive [22]

Organizational-technical and socio-psychological conditions are being created for the maximum realization of the professional, physical and spiritual qualities of professional specialists. Organizations and their structures are becoming open systems, ready to exchange information with the environment, and the modern management paradigm contains the marketing concept of business management and the concept of social responsibility of management. That is, managers turn their subordinates into their assistants and partners.

When people have to master a huge amount of knowledge and then apply it in practice, the importance of teamwork grows, but at the same time, companies place an increasing stake on the personal responsibility of employees, on their perseverance and integrity.

A sense of community is a human need, and in our information age it is becoming increasingly important. Knowledge is gradually replacing tangible assets as an indicator of wealth, and companies increasingly need the ability to develop communities of people, both internal and external. When people have to master a huge amount of knowledge and then apply it in practice, the importance of well-coordinated teamwork grows.

Companies feel a strong need to have people who can think independently and work interactively, who know when it's best to go it alone and when to work with others, who take pride in their work and appreciate the accomplishments of their colleagues.

The main reason for this close attention to teamwork is the increased uncertainty of the environment in which one has to do business. In today's world, it is impossible to develop a sustainable strategy for any long period. The solution is to grow a team that can implement strategic initiatives in real time.

Of great importance for strategic initiatives is also the use of teams as the main connecting links and factors of organizational adaptation. The leader must stimulate the constant adaptation of his company through some kind of dynamic process. The formation of temporary teams to perform certain specific tasks is the best source of updating.

By creating such temporary teams, leaders “provoke” some uncertainty in their usual activities, but this pays off with the opportunity to grope for the nature of their future company.

With the help of teams, the manager can check the adequacy of the existing structure, as well as the capabilities of the people included in such teams.

The team is characterized by established ties both within it and with other teams and groups.

Leaders must create these points of connection by redistributing roles and responsibilities, stimulating communication, providing rewards for achievement, and creating an environment in which team members are not afraid to make mistakes. Many teams, especially those that explore new business opportunities, may not get the results they want. But the team must be allowed to make mistakes. If in the course of work the team not only survives, but also achieves success, it eventually pays for its existence. The hallmarks of a good team are a healthy sense of independence and self-confidence.

Thus, the use of all human capabilities becomes the leading direction in the activities of flourishing art firms and cultural institutions. Organizational-technical and socio-psychological conditions are being created for the maximum realization of the professional, physical and spiritual qualities of professional specialists. Organizations and their structures are becoming open systems, ready to exchange information with the environment, and the modern management paradigm contains the marketing concept of business management and the concept of social responsibility of management.

2. Choosing a strategy for promoting socio-cultural services

.1 Determination of indicators of competitive status

In modern conditions of functioning of the socio-cultural sphere, cultural institutions should be based on a detailed study of the market for goods and services and their consumers. Determination of indicators of competitive status in modern conditions has become an integral part of the marketing of any organization, and art marketing in general.

A.M. Dolgorukov proposes to use the following indicators to assess the state of the competitive environment:

determination of the main USP of a competitor;

determination of the competitor's pricing policy. Moreover, the subject of intelligence is not the price list, but the discount coefficients for it. This information is confidential, and the smaller the market, the more difficult it is to find out. It is especially important when participating in tenders;

determining methods for promoting products or all activities in general. Distribution channels are classified information, and while distribution methods or a sales organization can still be painlessly copied, copying distribution channels can hit a company hard;

determining the course of development of a competitor;

identifying real benefits;

identifying the weaknesses of a competitor;

determination of the terms of cooperation with counterparties, and their range;

identification of key counterparties;

identification of key persons of the company and their real status;

identification of external key figures;

identification of funding sources;

assessment of the prospects for investment resources;

determination of the income structure by products or activities;

determination of the cost structure by product or activity;

determining the profitability of products or activities;

determining the structure of business processes;

determination of plans for technical development (identification of technical innovations, solutions or technologies.

To date, Russia has developed a program for the development of competition in the Russian Federation, approved by the Decree of the Government of the Russian Federation dated May 19, 2009 No. 691-r (Sobranie Zakonodatelstva Rossiyskoy Federatsii, 2009, No. 22, Art. 2736; 2010, No. 52, Art. 7177. It proposes a methodology that is designed to assess the state of the competitive environment in the Russian Federation, analyze the effectiveness of the implementation of measures taken by state authorities and local governments to ensure competition in the Russian Federation, as well as to analyze and evaluate the implementation progress.

According to the current methodology, art managers need to analyze the external environment of the organization, namely:

territorial location;

the presence in the target market in the region of a player who occupies a significantly larger market share compared to other participants;

whether the largest player in the target market in the region influences its competitors in the field of pricing, assortment policy, product quality standards;

Has the organization had to reduce the price of products (works, services) in order to attract customers over the past year?

whether the activity of your competitors in advertising their products has increased over the past year;

whether the company had to improve the quality of its products during the last year;

whether the company had to expand the range of products (works, services) during the last year;

whether the company conducted marketing campaigns during the last year, whether it changed the packaging of the goods, the terms of maintenance, took any other measures to promote its products.

This technique contains a formula according to which the result is derived, which evaluates the state of the competitive environment of the organization and allows the art manager to navigate the future strategy of his project.

Thus, the task of art management is to study the service market in the region, to analyze its activities. This study will help identify the current problems faced by companies operating in regional markets, and will also contribute to the development of recommendations for the development of competition and the formation of a favorable business climate in the economy regions of Russia.

.2 Bringing the business strategy to life

For successful promotion in the market of socio-cultural services, it is necessary to select and develop the main strategic provisions.

But first it is necessary to assess the current situation of the organization providing socio-cultural services. When analyzing the current situation, three main stages can be distinguished: information collection, forecasting and SWOT analysis (analysis of the strengths and weaknesses of the organization, identification of opportunities and threats from the external environment).

The collection of current information includes an analysis of the macrosystem, the market, opportunities and threats, as well as risk chances, segment analysis of profitability and profitability, an analysis of the attractiveness of market segments, and an overview of our own marketing activities.

The internal environment of the organization is the source of its vitality, enables the organization to exist and survive in a certain period of time. The external environment is a source that feeds the organization with the resources necessary to maintain its internal potential at the proper level. The organization is in a state of constant exchange with the external environment, thereby providing itself with the possibility of survival.

When analyzing the external sphere, the influence of the following factors is revealed:

demographic structure of society;

population growth or decline;

the level of education;

mobility of people, i.e. readiness to change the place of residence;

people's attitude to work and quality of life;

values ​​shared by people;

existing customs and beliefs in society.

The state and structure of demand for socio-cultural services are fundamentally influenced by trends in the structure and size of the population, changes in family and marriage relations, population migration, density and processes of urbanization, changes in the national environment, regional differences in the standard of living of the population, changes in ideas about the material well-being, etc. The market of social services in modern Russia is clearly geographically segmented, which stimulates the development of regional marketing, which takes into account the size of various regional segments, paid population, income level, cultural specifics and consumer preferences resulting from this.

Achievements in science and technology provide opportunities for the production of new products, improvement of manufactured products, modernization of manufacturing technology and marketing of products. There is virtually no aspect of business that is not affected by change. Now the most important factors influencing the activities of organizations in the socio-cultural sphere are the acceleration of technological changes, the massive use of information technology, and the reduction in prices for high-tech goods.

At the same time, many organizations in the socio-cultural sphere are not able to see the opening prospects, since the technical capabilities for implementing changes are mainly created outside the industry in which they operate. Being late with modernization, they lose their market share, which can lead to negative consequences for them. In this case, it is necessary to take into account various indicators and conditions of the changing external environment, namely:

general level of economic development;

the level of education of the labor force;

the value of the average wage;

inflation rate;

unemployment rate;

taxation norms;

exchange rate;

energy prices etc.

For example, the emergence of wealthy strata of the population forms effective demand for a number of new services in the socio-cultural sphere.

political factors -

changes in legislation regulating economic processes;

Basic characteristics of the political subsystem;

The attitude of the government to various sectors of the economy and regions of the country;

lobbying groups existing in public authorities.

Analysis of the internal environment should reveal the competitive advantages of the organization associated with its resource potential:

qualified personnel;

Image potential;

material and technical base;

informational resources;

The property;

financial resources;

own know-how.

With further development of strategic lines, the market is segmented according to various criteria. The main ones are: increase, income, marital status, life cycle of seven, lifestyle, life values, etc.

All segments must meet the following conditions:

Measurability (ability to measure the size and characteristics of a segment);

Significance (the ability to bring at least a minimal profit);

Availability (ability to access and service the segment);

Reality (the possibility of applying strategies for servicing segments).

These conditions require appropriate information, for the collection, analysis and storage of which a special research program is needed.

Features of segmentation of the market of services in the socio-cultural sphere are due to the following circumstances:

territorial limitation;

Territorial features;

natural and climatic factors;

segments of individual consumers and organizations - clients.

The next step in developing a strategic line is positioning in the market of social and cultural services.

Positioning of the organization involves creating a position of the organization in the market that is different from competitors, which would guarantee its stable position for a long time: creating a unique range of goods and services, ensuring that the target market perceives both this range and the organization itself as unique. Organizations and services in the socio-cultural sphere take positions relative to competing organizations and services, therefore the quality and level of service are evaluated relative to what is offered by competitors. Positioning in the market of social and cultural services involves a clear choice of goals:

What market segment does the organization want to compete in?

What position should it take relative to other competitors;

What should be the concept of service to solve this problem.

Thus, for the successful promotion of a business strategy, a huge set of techniques and methods is used, taking into account and involving almost all areas, starting with the internal environment of the organization, the ability of the company's personnel as a whole to take strategic initiatives, the state of the organizational structure, etc., ending with external environment.

Conclusion

Show business management involves the use of a variety of techniques, methods and approaches to streamline the implementation of procedures and operations necessary to make a profit. The functioning of enterprises in this industry is impossible without defining the purpose of the enterprise. Therefore, the formation of goals - (goal setting) also refers to the most important part of the methodology, both management in general and art management in particular.

To transfer the control system from the existing state to the desired one, a specific program of actions is needed, which will allow solving the problem that separates the given situation from the desired one, and the choice of the goal, which has taken the form of the final decision, allows proceeding to the development of the program, i.e. to the development of an action plan and to the determination of the necessary resources to achieve the goals.

The goals of art management are primarily: promotion of professional art, creation of conditions for creativity and professional growth of performers, development of professional art genres.

When developing art projects, there is always an organizational stage, i.e. the stage of creating certain conditions for achieving the planned goals. The project is a kind of response to a social order, a response in an artistic form to a particular phenomenon. In recent decades, ideas about how the leisure economy works in the modern world have changed noticeably around the world, what economic mechanisms and management technologies provide the necessary inflow of resources into the cultural and leisure industry. The economic and socio-cultural significance of the cultural and leisure industry will only increase

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What is an art manager? What knowledge should he possess, and what functions fall on his shoulders? These and other questions are answered by teachers of the faculty .

What is an art manager

An art manager is a person who organizes an art market. An art manager can also be called a gallery owner, and the role of a gallery owner in the market and in the art world, it seems to me, does not require further explanation. An art manager is a person who comprehends, and then organizes everything related to art.

Understanding art: if a person wants to do something in art, he needs deep knowledge in this area. Since when planning a business, it is necessary to have at least a rough idea of ​​what will happen to art tomorrow, in what directions it will develop, etc.

Organization and versatility: the ability to do everything right and on time, as well as quickly understand how various processes in art work.

The ability to work with information: spread information around you and use the information that revolves in the art community, as well as constantly look for new channels of communication.

Ability to communicate with people.

• Good reaction and willingness to change: art management is a rapidly changing and growing environment in which the average time for a change in reality is six months. Therefore, it is important to be able to adapt quickly.

  General culture: you cannot make high-quality projects in art without understanding the general trends in the theater, literature, social and political, economic life, etc.

  Design thinking: there is never an infinite continuum in art, any exhibition or client is always a project, and any project has its own cycle.

I don't like the word "manager". Now people who have money can make art. But if you think that there is money in art, then it is better not to go there, but simply open a factory. Money is made by those who understand human nature. Art must be loved. Therefore, I believe that an art manager must combine these qualities, that is, first of all, love what he does and understand human nature... A manager must be a fanatic and an ascetic, he must be able to make creative decisions and communicate.

Art management- management in the field of art, a set of methods, principles, means for realizing the possibilities of entrepreneurship in the field of art. The basis of art management are organizations:

1. Concert companies (philharmonics, concert associations, agencies, directorates, concert centers, independent art groups, concert halls);

2. Theatrical and entertainment enterprises (theaters, circuses, production and promotion companies);

3. Recording studios;

4. Entertaining and entertainment enterprises;

5. Creative associations and agencies.

According to the nature of the organization's ownership can be: owners of material and technical resources, users of material and technical resources, their owners and managers.

According to the composition of the founders: state, municipal, private and corporate.

By the nature of the administrative and legal orientation: self. legal persons, a structural unit within an administrative unit. In relations with other similar organizations, they can act as: an association of legal entities. individuals, independent entities. The purpose of these organizations is to promote and disseminate art, protect copyright and achieve a positive financial result. Tasks: improving the culture of public service; creation of services for various categories of the population. Management activities are carried out at four levels: 1. The relationship between society and the organization through a system of legislative and legal acts; 2. The relationship of these organizations with each other through a system of contracts; 3. The relationship between the organization and the potential audience through the marketing system; 4. The relationship of the organization with its creative teams, structural divisions and individual employees.

You can vyd. sh-business management. - a field of knowledge that helps to manage the process, create artistic (material and spiritual) values ​​and promote the results of creative activities of authors, performers, directors working in show business ...; gallery management. Gallery policy- a tool for establishing social and cultural communications between the gallery and all subjects. Directions of gallery policy: 1. Image direction - aimed at creating the image of an art gallery; 2. Commercial - making a profit through the formation of a pricing policy, a client environment and the creation of a collection; 3. Communicative - promoting the image of the art gallery: magazines, newspapers, TV, Internet, criticism; 4. Representative - focused on the organization of exhibitions and the implementation of projects, i.e. demonstration of contemporary art in the cultural space with the help of art projects: art actions, performance (performance - a theatrical artistic act), where artists know in advance what to do, happening (occur), none of the participants knows in advance how events will develop (by chance, not predictable). An integral part of any project is the participation of the audience.

The Silver Age as a social cult. Phenomenon Frontier of the 19th – early 20th centuries- the time of spiritual innovation, a major leap in the development of the fatherland. culture. It was during this period (the period of cultural renaissance, renaissance) that new literary genres were born, the aesthetics of the worst creativity were enriched, a whole galaxy of prominent figures of science, art, writers, and poets became famous.

The process of modernization brought changes in the way of life of Russia. population. At 1 pt. changing the way of life of city dwellers. Their numbers increased rapidly due to migration from the countryside to the city. A modern urban infrastructure was being formed. The city life included a tram, car, electricity, telephone, telegraph. Demand for new types and types of buildings: industrial enterprises, railway stations, bridges, department stores, multi-storey residential buildings. In architecture, the use of new materials began: reinforced concrete, glass, steel. The Tretyakov Gallery (V.M. Vasnetsov) and the Museum of Fine Arts were built in the new architectural Art Nouveau style.

There were cafes, restaurants, hotels of the European type. During this period, new cultural and leisure forms appeared: cabaret, the restaurant "Vienna" - the creative laboratory of St. Petersburg bohemia. "Tower of Vyacheslav Iv a nova”, through which the entire creative elite went. Salon Merezhkovsky and Gippius and other fashionable salons compete with each other.

Along with the established network of gymnasiums and real schools, on the initiative of the entrepreneurs, comm-sky seven-eight-year schools were created, which provided general education and special education. preparation. Out-of-school images appeared. activity (performances, performances, development of amateur art). The number of secondary specialized educational institutions has increased: industrial, technical, railway mining, shipping, land surveying. Universities have multiplied. In 1917 there were 124 universities in the country.

The development of science was closely connected with Russia's entry into the age of industrialization. New branches of natural science developed: soil science, crystallography, seismology, and astrophysics. Among the most famous scientific achievements - the invention of radio by Popov A.S., aircraft construction arose (N.E. Zhukovsky). In 1904, the Nobel Prize was awarded to I.P. Pavlov for his work on the study of digestion processes, and in 1908 I.I. Mechnikov for research on problems of immunology and infectious diseases. The scientific life of the country was headed by the Academy of Sciences. In the system of the Academy of Sciences were: observatories, museums, laboratories.

The most striking manifestation of modernism was symbolism in poetry, which took shape in the early 90s. The program of symbolism was determined D. Merezhkovsky, as "mystical content, symbols and extension of artistic impressionability". Symbolism was a reaction to the naturalistic image, descriptiveness, civil sound of literature. Symbolists united around magazines "Northern Herald", "World of Art".

Early 20th century was the heyday of Russian poetry, K. Balmont, A. Blok, S. Yesenin, I. Severyanin, N. Gumilyov, A. Akhmatova, M. Voloshin, A. Bely and others, a group of peasant poets appeared: S. Yesenin, S. Klychkov, N. Klyuev. The Silver Age of Russian poetry was the time of its heyday.

A significant role in the development of Russian. the lawsuit played an artistic example " World of Art", the magazine of the same name appeared. The association included A.N. Benois, I.E. Grabar, N.K. Roerich. "World of Art" believed that art should be free from description, copying reality. art abroad.The exhibition was called "Russian Seasons".

The activity of Russian patrons of art was of great importance in supporting the creativity of artists, singers, and writers. The most famous among them were: the Shchukin family of textile manufacturers, as well as S. Morozov, N. Ryabushinsky, S. Mamontov, who founded the Moscow Private Russian Opera.

A rich theatrical life, the Bolshoi (Moscow) and Mariinsky (Petersburg) theaters; there were opera houses in a number of large cities. In 1898, K. Stanislavsky and V. Nemirovich-Danchenko founded the Moscow Art Theater (MKhT), on the stage of which plays by Chekhov, Gorky, Ibsen, Hamsun and others were staged. Modernist trends in the theater are associated primarily with the name of the actor and director V.E. Meyerhold. Within the boundaries of the conventional theater, he created theories of "fixed theatre", stylization, and the grotesque.

In the mass consciousness, modernity was perceived as "pure art", unnecessary excess, nobility.

Sections: School administration

1. Educational and methodical complex of the topic

UMK - an educational and methodical complex is a system of didactic teaching aids on a topic created in order to most fully implement the educational and educational tasks formed by the program for this discipline.

The purpose of creating the teaching materials is to provide high-quality methodological equipment for the educational process.

The structure of the educational and methodical complex:

1. Title page (name of the educational institution, title: educational and methodological complex, topic, specialty, discipline, number of hours, full name of the teacher).

2.1. Technological map of the lesson

2.2. Requirements from the exemplary (working) program for ideas, knowledge, skills on the topic.

2.3. Abstracts of lectures (for a theoretical lesson) or methodological developments for a teacher.

2.4. Methodical development for the student.

2.5. Methodical manual for self-preparation of the student.

2.6. Didactic, illustrative and handout material on the topic.

2.7. Means of knowledge control (test tasks, blind graphs of the logical structure, situational tasks, etc.)

2.8. Glossary on the topic.

2.9. Literature for preparation (basic, additional).

2.10. Questions for self-preparation on the topic.

2. Technological map of the lesson.

Lesson plan (technological map of the lesson) - a document developed by the teacher for each lesson to ensure the effective implementation of the content of education, learning objectives, education and development of students, the formation of their strong knowledge, skills and abilities.

The lesson plan of the lesson is necessary for every teacher, regardless of his experience, erudition and level of pedagogical skill. It is compiled on the basis of the content of the work program of the academic discipline. The teacher, on the basis of a thought experiment, predicts the future lesson, mentally replays it, develops a kind of scenario of his actions and the actions of students in their unity.

The lesson plan (technological map) is the beginning of a creative search, a means of lesson effectiveness, the realization of the teacher's plan, the foundation of inspiration and talented improvisation. It reflects the theme and purpose of the lesson with the specification of its didactic tasks, a summary of the material studied in the lesson, determines the form of organization of educational and cognitive activity of students, methods, teaching aids, a system of tasks and tasks, during which the actualization will be successfully carried out earlier. acquired basic knowledge and methods of activity, the formation of new scientific concepts and their application in various learning situations, control and correction from ignorance to knowledge, from inability to ability to perform the necessary and sufficient cognitive and practical actions along this path when solving educational and cognitive tasks planned for the lesson and practical tasks.

3. Setting the goal of the lesson.

The definition of a specific learning goal is a fundamental moment in the organization of the educational process. Knowledge and skills are one and the same activity, but existing in different forms. Therefore, one cannot "know", but not "be able", and vice versa. If you do not determine the purpose of the lesson, then it is impossible to accurately determine the amount of educational material, the form, the stages of its presentation to students.

The goal as a motive mobilizes the desire of the student to achieve results. In the absence of a goal, any activity becomes an empty pastime.

Learning goal - this is not the title of the topic of the lesson. This is a clear and concise description of the case for students.

State the specific purpose of the lesson.

• The goal of the lesson is not yet the goal for the student. He must not only understand the goal, but also accept it, make it the goal of his activity.
• The goal shows what the student needs to learn, to see where he can use this knowledge or skills.
• The goal explains to the student that he is studying, why he is working.
• The goal allows you to conduct a survey from the position of achieving the goals of the student.

The goal focuses the student's attention on the lesson.

At the beginning, the goal is formed in general terms, and then it is specified by a description of the necessary actions and patterns of behavior.

Understandable and accepted by the students patterns of behavior, educational activities will be actively carried out by them.

Lesson Objectives:

1. Options for constructing educational goals:

1.1. Contribute to the formation and development of skills and abilities (special and general educational).

• Explore;
• To uncover;
• Familiarize;
• Develop independent work skills;
• Learn to work with independent literature;
• Make diagrams.

1.2. Contribute to the memorization of the basic terminology of technological processes.

1.3. Contribute to the memorization of digital material as a guideline for understanding the quantitative characteristics of the studied objects and phenomena.

1.4. Contribute to the understanding of the basic technological material.

1.5. Contribute to the formation of ideas about ...

1.6. To promote awareness of the essential features of concepts, technological processes.

1.7. Create conditions for identifying cause-and-effect relationships:

• Reveal the reasons...
• Find out the implications...

1.8. Contribute to the understanding of the patterns ..,

• Create conditions to identify the relationship between ...
• Help to understand the relationship between...

2. Options for designing developmental goals:

2.1. Contribute to the development of students' speech (enrichment and complication of vocabulary, increased expressiveness and shades).

2.2. Contribute to the mastery of the main ways of mental activity of students (to teach to analyze, highlight the main thing, compare, build analogies, generalize and systematize, prove and refute, define and explain concepts, pose and solve problems).

2.3. Contribute to the development of the sensory sphere of students (development of the eye, orientation in space, accuracy and subtlety of distinguishing colors, shapes).

2.4. To promote the development of the motor sphere (mastering the motor skills of small muscles of the hands, developing motor skills, proportionality of movements).

2.5. Contribute to the formation and development of students' cognitive interest in the subject.

2.6. Encourage students to master all types of memory.

2.7. Contribute to the formation and development of student independence.

3. Options for constructing educational goals:

3.1. Contribute to the formation and development of moral, labor, aesthetic, patriotic, environmental, economic and other personality traits.

3.2. Contribute to the education of the right attitude to universal values.

3. Organizational moment.

• Greetings;
• Checking student attendance;
• Filling out the class journal by the teacher;
• Checking the readiness of students for the lesson;
• Setting up students for work;
• Communicating the lesson plan to students.

4. Motivation for learning activities.

Motivation is a process, as a result of which a certain activity acquires a certain personal meaning for the individual, creates the stability of his interest in it and turns the external set goals of the activity into the internal needs of the individual. Since motivation is, as it were, the internal driving force of the actions and deeds of the individual, teachers seek to manage it and take it into account in building the educational process. Showing students those real production conditions and tasks in which they will need to use knowledge on the topic being studied, showing a professional orientation in training, create increased attention to the subject among students. Motivation is one of the necessary conditions for the active involvement of a student in cognitive activity, therefore, close attention is paid to its creation by psychologists and teachers. One of the simplest methods of increasing motivation is to create learning needs through interest. In this regard, a motivational introduction should arouse students' cognitive and professional interest in work and be a stimulus for active, purposeful activity.

The teacher emphasizes the practical significance, relevance of the topic, reflects the regional component.

5. Independent work of students.

Independent work first of all completes the tasks of all other types of educational work. No knowledge that has not become the object of one's own activity can be considered the true property of a person. In addition to practical importance, independent work is of great educational importance: it forms independence not only as a set of certain skills and abilities, but also as a character trait that plays a significant role in the personality structure of a modern specialist.

Independent work can be included as the main element in the structure of a laboratory or practical lesson, or it can act as an organizational form of learning.

Independent work is the activity of students in the learning process and outside the classroom, carried out on the instructions of the teacher, under his guidance, but without his direct participation.

The basis for independent work is the whole complex of knowledge acquired by students. Independent work trains the will, brings up efficiency, attention, culture of educational work.

The main features of independent work of students are considered to be:

1. The presence of a cognitive or practical task, a problematic issue and special time for their implementation, solution.
2. Manifestation of mental stress of trainees.
3. The manifestation of consciousness, independence, activity of students in the process of solving the tasks.
4. Possession of independent work skills.
5. Implementation of management and self-government of independent cognitive and practical activities of the student.

In the independent work of students in solving cognitive problems, there are always elements of control and self-government of this activity.

The independence of trainees manifests itself in different ways: from simple reproduction, completing a task according to a strict algorithm, and up to creative activity.

Possession of the skills of independent work is by no means inherent in every student, at the same time, it is possible to teach a student to learn, to teach him to acquire knowledge himself, only by organizing his independent practical activity.

Mandatory independent work has a variety of forms, most often these are various homework assignments.

Homework can be designed to reproduce knowledge, consolidate it, deepen it, and develop skills.

Depending on the goal, the types of homework can be different: reading educational literature (basic, additional, reference), drawing up a text plan, taking notes, compiling comparative tables, graphological structures, solving problems, preparing an essay, report, preparing for a conference, olympiad, competition, business game, exam, test, test, etc.

Along with homework assignments that are common to all students, individual assignments can be used for students who show a special interest in a particular academic discipline.

Pedagogical guidance for extracurricular independent work is to correctly determine the volume and content of homework.

It is important for students to know how to perform these tasks, what techniques and methods to use, what is the methodology for independent work. Demonstration of samples of the completed task is appropriate.

The development of didactic materials by the teacher on the organization of independent work of students contributes to the true mastery of knowledge, skills and abilities. Didactic materials are an addition to the stable textbook. They contain: a system of tasks, specific instructions for performing mental or practical actions, observing phenomena and facts, reproducing already familiar phenomena, identifying essential features, formulating rules, compiling graphological structures of diagrams, pivot tables, etc.

The development of didactic material contributes to the intensification of the educational activities of all students at all stages of education.

Didactic materials can be designed according to topics, sections of the discipline and represent workbooks that are proposed to be used in addition to the teacher's explanation and students' work on the textbook.

A characteristic feature of workbooks is that the process of completing tasks, as well as the results, are recorded right there in the notebooks, which allows the teacher to control the student's train of thought. The fulfillment of tasks can be recorded both in lecture notebooks and in separate notebooks for students' self-study. Sample answers can be placed in the reference part of the notebook for self-checking assignments. You can print templates on separate sheets.

The use of didactic materials brings a useful variety to the work of students, helps to activate their attention, increase interest in the tasks performed.

6. Types of control.

In the pedagogical literature, the following types of control are distinguished: preliminary, current, boundary (periodic) and final.

Preliminary control is a necessary prerequisite for successful planning and management of the educational process. It allows you to determine the marching level of knowledge and skills of trainees. Based on these data, the teacher makes adjustments to the work programs of the disciplines.

Current control is carried out in all organizational forms of education and is a continuation of the teaching activity of the teacher. Current control allows you to receive continuous information about the progress and quality of assimilation of educational material. The tasks of current control are to stimulate the regular, hard work of students, to activate their

cognitive activity. It is impossible to allow large intervals in the control of each student, otherwise students cease to prepare regularly for classes.

The combination of various forms of current knowledge testing allows you to activate the reproducing, cognitive activity of students and eliminates the element of chance in the assessment of knowledge.

boundary control allows you to determine the quality of students' study of educational material in sections, topics of the subject. Such control is usually carried out several times a semester. An example of boundary control is control work, computer testing.

Pedagogical control allows you to check the strength of assimilation of the acquired knowledge, as it is carried out after a long period of time.

The final control is aimed at checking the final results of training, identifying the degree of mastery of the system of knowledge, skills and abilities acquired by students in the process of studying a particular subject or a number of disciplines.

Final control is carried out at semester, transfer and state exams.

Based on the results of the control, marks are given on a five-point system.

The final semester grades for subjects that are not subject to examinations are set based on the results of current and periodic control, but are not the arithmetic average of all available grades for this period. Particular attention should be paid to the results of the control carried out on the main issues of the curriculum, on written and control issues.

Forms of knowledge testing.

In secondary specialized educational institutions, the main forms of control of knowledge, skills and abilities of students are: oral survey (individual and frontal), written and practical testing, standardized control, etc.

An individual survey is the most common method for monitoring students' knowledge. In oral questioning, the main attention is focused not only on the simple reproduction of facts, but also on their explanation and proof,

Oral questioning should be done regularly to be an important factor in education and upbringing. Questions for an oral survey should be pre-prepared, thoughtful, accurate, unambiguous. For such a survey, questions are selected that require a detailed presentation and explanation.

In addition to individual, there are frontal and combined surveys. Frontal survey is conducted in the form of a conversation between the teacher and the group. Its advantage is that all students of the group are involved in active mental work.

For a frontal survey, a system of questions is important. They should have a certain sequence that allows you to see the basic concepts, provisions,

dependencies in educational material. Questions should be short and answers short. Most often, such a test is used to control knowledge that is subject to mandatory memorization and assimilation of rules, dates, quantitative indicators, terms:

However, a frontal survey cannot be the main type of verification. In the course of it, the fact of completing the task is checked, but it is difficult to establish the completeness and depth of assimilation.

In order to evoke the cognitive activity of the students of the whole group, it is advisable to combine individual and frontal surveys, as well as to apply various methods of activating the cognitive activity of students (they invite the rest to analyze the friend’s answer, supplement it, ask questions to the answerer) .

oral questioning requires a lot of time, in addition, it is impossible to check all students on one question. In order to rationalize the use of study time, a combined, compacted survey is carried out, combining an oral survey with other forms (a written survey on cards, completing assignments at the blackboard, and others).

Written verification is the most important form of control of knowledge, skills and abilities of the student. Its application makes it possible to check the assimilation of educational material by all students of the group.

Written works in content and form, depending on the subject, can be very diverse; dictations, essays, problem solving, doing exercises, calculations, writing prescriptions, answering questions:

The duration of written examinations may vary.

After checking and evaluating the control written work, the analysis of the results of their implementation is carried out, typical errors and the reasons that caused unsatisfactory marks are identified.

Practical verification occupies a special place in the control system. A practical test allows you to identify how students are able to apply the acquired knowledge in practice, to what extent they have mastered the necessary skills. In the process of identifying professional knowledge, the student substantiates the decisions made, which makes it possible to establish the level of assimilation of theoretical provisions.

This form is most widely used in the study of special disciplines, in laboratory and practical classes, in the course of industrial practice.

Professional tasks, business games, selected in accordance with the requirements of the qualification characteristics of a specialist, are widely used for control.

Practical verification is the leading form of control during the period of production practice. The control of ZUN is carried out both in the course of the implementation by students of a specific production activity, and according to its results.

7. Homework.

Homework can be designed to reproduce knowledge, consolidate it, deepen it, and form skills. Homework assignments of a leading, prospective nature can be used. The use of advanced tasks allows the teacher to awaken and develop cognitive interests, to conduct conversations and discussions with greater efficiency in the classroom.

In secondary specialized educational institutions, the following main types of homework are used, depending on the goal:

Target	Types of homework
Primary mastery of knowledge (learning new material)	Reading a textbook, primary source, additional literature; drawing up a plan of the text, taking notes of what has been read, a graphic representation of the structure of the text; extracts from the text; work with dictionaries and reference books; familiarization with regulatory documents; observations.
Consolidation and systematization of knowledge	Working with the lecture notes, re-working on the material of the textbook, primary source, additional literature; drawing up a plan for answering specially prepared questions; drawing up tables, graphs, diagrams; study of regulatory documents; answers to control questions; preparation for a presentation at a seminar, as well as abstracts and reports, compilation of a bibliography.
Application of knowledge, formation of skills	Solving problems and exercises according to the model, variable tasks and exercises; performance of settlement and graphic, design works, situational production tasks, preparation for business games, preparation of term papers, diploma projects; experimental design, experimental work on the simulator.

For the orientation of educational institutions and teachers in the existing variety of educational and methodological complexes, we present their brief description.

Currently, in the Russian Federation there are traditional and developing systems of education.
Traditional programs include:"School of Russia", "Primary School of the XXI century", "School2000", "School 2100", "Harmony", "Perspective Primary School", "Classical Primary School", "Planet of Knowledge", "Perspective". Development systems include two programs: L.V. Zankov and D.B. Elkonina - V.V. Davydov.

Below is a brief description of the above educational and methodological complexes (TMC). More detailed information on each EMC can be found on the indicated sites.

Educational and methodological complex "School of Russia"

(under the editorship of A. Pleshakov)

Publishing house "Enlightenment".
Website: http://school-russia.prosv.ru

The traditional program "School of Russia" has existed for decades. The author himself emphasizes that this set was created in Russia and for Russia. The main goal of the program is to "develop a child's interest in learning about their country and its spiritual greatness, its significance on a global scale." The traditional program allows you to carefully practice the skills of learning activities (reading, writing, counting) that are necessary for successful education in high school.

The educational and methodological course "Literacy and speech development" by the authors V. G. Goretsky, V. A. Kiryushkin, L. A. Vinogradskaya meets all modern requirements for teaching children in elementary school.

During the period of literacy, work is being done to develop the phonetic hearing of children, teaching initial reading and writing, expanding and clarifying children's ideas about the surrounding reality, enriching the vocabulary and developing speech.

In addition to the "Russian alphabet", the set includes two types of copy-books: the copy-books of the authors V. G. Goretsky, N. A. Fedosova and the "Miracle-copy" of the author V. A. Ilyukhina. Their distinctive feature is that they not only form the skills of literate, calligraphic writing, but also provide an opportunity to correct handwriting at different stages of learning and in different age groups.

For the development of the cognitive abilities of each child in the course "Mathematics" the subject of tasks has been updated, a variety of geometric material has been introduced, entertaining tasks have been given that develop the logical thinking and imagination of children. Great importance is attached to comparison, comparison, opposition of interrelated concepts, tasks, clarification of similarities and differences in the facts under consideration.
The set includes textbooks and teaching aids of a new generation that meet all the requirements for a modern educational book.
Produces textbooks and teaching aids UMK "School of Russia" publishing house "Prosveshchenie".

The system of textbooks "School of Russia":
1. ABC - V. G. Goretsky, V. A. Kiryushkin, L. A. Vinogradskaya and others.
2. Russian language - V.P. Kanakina, V.G. Goretsky.
3. Russian language - L.M. Zelenina and others.
4. Literary reading - L.F. Klimanova, V.G. Goretsky, M.V. Golovanova and others.
5. English language - V.P. Kuzovlev, E.Sh. Peregudova, S.A. Pastukhova and others.
6. English (extended content of teaching a foreign language) - I.N. Vereshchagina, K.A. Bondarenko, T.A. Pritykina.
7. German language - .I.L.Bim, L.I.Ryzhova, L.M.Fomicheva.
8. French - A.S. Kuligina, M.G. Kiryanov.
9. Spanish - A.A. Voinova, Yu.A. Bukharova, K.V. Moreno.
10. Mathematics - M.I.Moro, S.V. Stepanova, S.I. Volkova.
11. Informatics - A.L. Semyonov, T.A. Rudnichenko.
12. The world around - A.A. Pleshakov and others.
13. Fundamentals of the spiritual and moral cultures of the peoples of Russia - A.V. Kuraev, D.I. Latyshina, M.F. Murtazin and others.
14. Music - E.D. Kritskaya, G.P. Sergeeva, T.S. Shmagin.
15. Visual arts - L.A. Nemenskaya, E.I. Koroteeva, N.A. Goryaev.
16. Technology - N.I. Rogovtseva, N.V. Bogdanova and others.
17. Physical culture - V.I. Lyakh.

Educational and methodical complex "Perspective"

(under the editorship of L.F. Klimanova)

Publishing house "Enlightenment".
Website: http://www.prosv.ru/umk/perspektiva

The educational and methodical complex "Perspektiva" has been produced since 2006. The composition of the teaching materials includes lines of textbooks in the following subjects: "Literacy", "Russian language", "Literary reading", "Mathematics", "The world around us", "Technology".

The educational and methodological complex "Perspektiva" was created on a conceptual basis that reflects modern achievements in the field of psychology and pedagogy, while maintaining a close connection with the best traditions of classical Russian school education.

EMC ensures the availability of knowledge and high-quality assimilation of program material, the comprehensive development of the personality of a younger student, taking into account his age characteristics, interests and needs. A special place in the UMC "Perspektiva" is given to the formation of spiritual and moral values, acquaintance with the cultural and historical heritage of the world and Russia, with the traditions and customs of the peoples inhabiting the Russian Federation. The textbooks include tasks for independent, pair and group work, project activities, as well as materials that can be used in extracurricular and extracurricular activities.

The EMC uses a unified navigation system for teachers, students and parents, which helps to work with information, organize and structure educational material, plan the student's activities in the lesson, organize homework, and form the skill of independent work.

The literacy course is distinguished by a communicative-cognitive and spiritual-moral orientation. The main goal of the course is the active formation of all types of speech activity: the ability to write, read, listen and speak, the development of speech thinking in first graders, the ability to communicate and understand themselves and others. The effectiveness of the new system is ensured by educational material selected in accordance with the level of development of the child's cognitive interests, game and entertaining exercises, structural-figurative models of words that are inscribed in various communicative speech situations. In this regard, the word is presented in a different way, namely, not only as a sound-letter complex, but as a unity of meaning, meaning and its sound-letter form.

All the conditions for a differentiated approach to students with different levels of preparation for school have been created on the pages of the TMC "Teaching Literacy".
Teaching the Russian language is organically linked with literacy and has a common focus. The peculiarity of the course is a holistic view of the language, which provides the study of the language (its phonetic, lexical and grammatical aspects), speech activity and text as a speech work.

The main objective of the course "Literary Reading" is the formation of the personality of a younger student, acquaintance with the cultural and historical heritage and the formation of reading competence. To do this, the textbook uses highly artistic texts, folklore works of different peoples. The system of questions and tasks contributes to the formation of a culture of speech communication, the development of students' creative abilities, introduces them to spiritual and moral values, introduces them to ethical and aesthetic norms, develops figurative and logical thinking of students and forms in younger students an interest in a work of art as the art of the word. The headings “Independent reading”, “Family reading”, “Going to the library”, “Our theater”, “Reader-educator”, “Little and big secrets of the country of Literature”, “My favorite writers” offer various forms of work with a literary work, systematize knowledge and enrich the practical experience of the child, they present a system of working with a book both in class and in extracurricular activities.

"Teaching not only mathematics, but also mathematics" is the leading idea of ​​the TMC line in mathematics, aimed at strengthening the general cultural sound of mathematical education and increasing its significance for the formation of a child's personality. The content of the material is focused on the formation in younger students of the ability to observe, compare, generalize, find the simplest patterns, which allows them to master the heuristic methods of reasoning, their logic, develops the divergence of thinking as an essential component of mental activity, speech culture and allows them to expand their understanding of the world around them by means of mathematics. Much attention is paid to the development of numerical literacy of students, the formation of computational skills based on rational methods of action.

The textbooks have the same structure and consist of 3 sections: numbers and actions with them, geometric shapes and their properties, quantities and their measurement.

The leading idea of ​​the course "The World Around" is the idea of ​​the unity of the world of nature and the world of culture. The surrounding world is considered as a natural and cultural whole, man - as a part of nature, the creator of culture and its product.

The course reveals the structure of the concept of "world around" in the unity of its three components: nature, culture, man. These three components are consistently considered at different socio-cultural levels of society (family, school, small homeland, native country, etc.), due to which the main pedagogical approaches to mastering the subject are determined: communicative-activity, cultural-historical, spiritually-oriented.

The main objective of the subject "Technology" is to create conditions for students to gain experience in project activities from conception to product presentation. Younger students master the techniques of working with paper, plasticine and natural materials, constructor, study the properties of various materials and the rules for working with them. This approach creates conditions for the formation of regulative universal educational activities in younger students, allows the formation of specific personal qualities (accuracy, attentiveness, willingness to help, etc.), communication skills (work in pairs, groups), the ability to work with information and learn basic computer skills.

The material in the textbooks is built in the form of a journey that introduces students to human activities in various areas: Man and Earth, Man and Water, Man and Air, Man and Information Space.

The textbook "Technology" introduced a sign system for assessing the quality and complexity of the product, which allows you to form the motivation for success and self-esteem of the student.

The composition of the UMC "Perspective" includes:
Textbooks in subjects (grades 1-4)
Workbooks
Creative notebooks
Didactic materials for the student: "Reader", "Magic power of words", "Mathematics and Informatics", "Fundamentals of life safety".
Methodological aids for teachers: lesson developments in subjects, additional teaching materials, calendar and thematic planning, technological maps.

Calendar-thematic planning and technological maps that provide the teacher with effective and high-quality teaching by moving from lesson planning to designing the study of the topic are posted on the pages of the Internet site of the UMC "Perspektiva".

Textbooks included in the UMK "Perspektiva":

1. Alphabet - L.F. Klimanov, S.G. Makeeva.
2. Russian language - L. F. Klimanova, S. G. Makeeva.
3. Literary reading - L.F. Klimanova, L.A. Vinogradskaya, V.G. Goretsky.
4. Mathematics - G.V. Dorofeev, T.N. Mirakova.
5. The world around - A.A. Pleshakov, M.Yu. Novitskaya.
6. Technology - N.I. Rogovtseva, N.V. Bogdanova, N.V. Dobromyslova

Educational and methodological complex "School 2000 ..."

Publishing house "Juventa"
Website: http://www.sch2000.ru

The didactic system of the activity method "School 2000 ..." offers a solution to urgent educational problems in the system of continuous education (DOE - school - university). It is based on a continuous course of mathematics for preschoolers, primary and secondary schools, focused on the development of thinking, the creative powers of children, their interest in mathematics, the formation of strong mathematical knowledge and skills, readiness for self-development. The program "Learn to learn" takes into account the possibility of working on this program in the conditions of various options for the educational plan of the educational institution (4 hours or 5 hours per week).

The main goal of the program "School 2000 ..." is the comprehensive development of the child, the formation of his abilities for self-change and self-development, a picture of the world and moral qualities that create conditions for successful entry into the culture and creative life of society, self-determination and self-realization of the individual.

The selection of content and the sequence of studying the basic mathematical concepts was carried out in the program "Learn to learn" on the basis of a systematic approach. Built by N.Ya. Vilenkin and his students, the multi-level system of initial mathematical concepts (SNMP, 1980) made it possible to establish the order of introduction of fundamental concepts in school mathematical education, ensuring successive links between them and the continuous development of all the content-methodological lines of the mathematics course 0-9.

The basis for the organization of the educational process in the program "Learn to learn" is the didactic system of the activity method of teaching "School 2000", which can be used at two levels: basic and technological.

The course of mathematics "Learning to learn" for elementary school can be used in conjunction with courses in other academic subjects included in the Federal lists of textbooks of the Ministry of Education and Science of the Russian Federation, based on the teachers' own choice. In this case, the technology of the activity method at the basic level can be used as a didactic basis that streamlines the work of teachers in the context of the variability of education.

Teaching materials for mathematics for elementary school of the program "Learning to learn" ("School 2000 ..."

1. Mathematics - L.G. Peterson

Textbooks are equipped with teaching aids, didactic materials and a computer program for monitoring progress.

additional literature
2. Peterson L.G., Kubysheva M.A., Mazurina S.E. What does it mean to learn. Teaching aid.-M.: UMC "School 2000 ...", 2006.
3. Peterson L.G. Activity method of teaching: the educational system "School 2000 ..." // Building a continuous sphere of education.- M .: APK and PPRO, UMC "School 2000 ...", 2007.

Educational and methodical complex "School 2100"

(supervisor - L.G. Peterson)

Balass Publishing House
Website: http://www.school2100.ru/

In the process of learning according to the EMC, in accordance with the activity approach, the task of forming a functionally literate personality is realized. On different subject content, the student learns to acquire new knowledge, to look for answers to his questions. All textbooks of the program are built taking into account the psychological specifics of age. A characteristic feature of this educational program is the minimax principle. He assumes that the authors of textbooks and the teacher enable the student (if he wants) to take the material to the maximum. In textbooks for this there is redundant information that allows the student to make a personal choice. At the same time, the most important facts, concepts and connections included in the minimum content (FSES and program requirements) must be learned by each student. The minimum is presented to the student at the lessons of the discovery of new knowledge, fixed and submitted for control. The maximum allows the student to satisfy their personal needs and interests.

Thus, each child has the opportunity to take as much as he can.

With the help of the technology of problematic dialogue used in the educational system "School 2100", students at each lesson learn to set a goal, draw up a plan to achieve it, search for a solution, and reflect on the results of working with a text. For the formation of communicative general educational skills, the technology of working with text is used. Thus, a teacher who works according to the textbooks of the School 2100 educational system has the opportunity to achieve new educational goals simply by delivering quality lessons using the technologies adopted in this system.

List of textbooks for teaching materials "School 2100"
1. Primer - R.N. Buneev, E.V. Buneeva, O.V. Pronin.
2. Russian language - R.N. Buneev, E.V. Buneeva, O.V. Pronin.
3. Literary reading - R.N. Buneev, E.V. Buneeva.
4. English - M.Z. Biboletova and others.
5. Mathematics - T.E. Demidova, S.A. Kozlova, A.P. Thin.
6. The world around - A.A. Vakhrushev, O.B. Bursky, A.S. Rautin.
7. Visual arts - O.A. Kurevina, E.D. Kovalevskaya.
8. Music - L.V. Shkolyar, V.O. Usacheva.
9. Technology - O.A. Kurevina, E.L. Lutzeva
10. Physical culture - B.B. Egorov, Yu.E. transplant.

Educational and methodological complex "Perspective elementary school"

(supervisor - N.A. Churakova)

Publishing house "Akademkniga/textbook"
Website: http://www.akademkniga.ru

The concept of WCU is based on the humanistic belief that all children are capable of successful learning if the necessary conditions are created for them. Taking into account the age of students makes the learning process successful. All textbooks of the set provide teachers with opportunities to implement the regional component.

When selecting educational material, developing the language of presentation of the material, developing the methodological apparatus of the set, the following components were taken into account.

The age of the student. A first grader can be either six or seven or eight years old. And this is not a problem of lowering the age of a first-grader, but the problem of the simultaneous presence of children of different ages in the lesson, which required a combination of play and learning activities throughout the first year of study.

Different levels of student development. A schoolchild who has not attended kindergarten often comes to school with unformed sensory standards. This required solving the problem of forming sensory standards during the adaptation period of training.

Topographic affiliation of the student. The selection of material takes into account the experience of a student living in both urban and rural areas.

Different class content. The detailed wording of tasks, along with indications of the organizational forms of their implementation (in a group, in pairs), allows schoolchildren to study independently for a sufficiently long time, which is important for a small and small school. A similar structure of textbooks within each subject area and a common external intrigue for all textbooks of the set help students of different age groups located in the same room to be in a single educational space.

Different levels of Russian language proficiency. When developing the “Promising Primary School” teaching materials, it was taken into account that not all students have Russian as their native language and that today's student has a large number of speech therapy problems. The search for a solution to this set of problems required a revision of some important theoretical positions of the Russian language, the development of special lines of orthoepic work and work with a reverse dictionary.

As a result of mastering the subject content included in the set, each student gets the opportunity to acquire general educational skills and abilities. Master those methods of activity that meet the requirements of the state educational standard. These are, first of all, the initial skills of searching for the necessary information in dictionaries, reference books, the library catalog. , reverse, explanatory, phraseological, etymological and encyclopedic dictionaries.

The placement of a methodological apparatus for organizing children's activities in the classroom in the body of each textbook allows the set to fulfill such a requirement of the Federal State Educational Standard as the formation of educational cooperation activities - the ability to negotiate, distribute work, evaluate your contribution to the overall result of educational activities.

A unified system of symbols in all textbooks is designed to organize individual, pair, group and collective work.

List of textbooks of the TMC "Promising Primary School"

1. Alphabet - N.G. Agarkova, Yu.A. Agarkov
2. Russian language - Kalenchuk M.L., Churakova N.A., Baikova T.A., Malakhovskaya O.V., Erysheva E.R.
3. Literary reading - Churakova N.A., Malakhovskaya O.V.
4. Mathematics - A.L. Chekin, O.A. Zakharova, E.P. Yudin.
5. The world around - O.N. Fedotova, G.V. Trafimova, S.A. Trafimov, L.A. Tsareva, L.G. Kudrova.
6. Informatics - E.N. Benenson, A.G. Pautova.
7. Technology - T.M. Ragozina, A.A. Grinev.

additional literature
1) Churakova R.G. Technology and aspect analysis of the modern lesson
Churakova N.A., Malakhovskaya O.V. Museum in your class.

Educational-methodical complex “Development. Individuality. Creation. Thinking" (RITM)

(EMC "Classical Primary School")

Publishing house "Drofa"
Website: http://www.drofa.ru

Educational-methodical complex “Development. Individuality. Creation. Thinking” (RITM) was created on the basis of the “Classical Primary School” teaching materials, the main feature of which is the combination of modern approaches to solving methodological problems and proven didactics principles, which allows students to achieve consistently high educational results.

Educational-methodical complex “Development. Individuality. Creation. Thinking” (RITM) was revised in accordance with the Federal State Standard and supplemented with new textbooks (foreign language, the world around us, physical education). The composition of the teaching materials includes programs, teaching aids, workbooks. Educational lines in the main subjects are provided with didactic materials, tests and sets of visual aids. All components of the teaching materials are integrated into a single methodological system, they have a modern layout, a voluminous methodological apparatus, and professionally executed illustrations.

In the subject line on the Russian language and literary reading, the native language is considered not only as an object of study, but also as a means of teaching children other disciplines, which contributes to the formation of meta-subject skills. The texts and exercises contained in the textbooks expand knowledge about the native country, its nature, contribute to the education of patriotism, the development of norms and rules of behavior, traditional moral values, tolerance, and hence the formation of the necessary personal qualities, which is the most important result of education.

In the course of studying the course of mathematics, textbooks are included in active independent and group activities, the most important result of which is the development of flexibility, criticality and variability of their thinking. The methodological apparatus of the subject line is aimed at developing logical skills: understanding the educational task, independent planning of one's actions to solve it, choosing the best ways for this.

The methodology underlying the subject lines in a foreign language is designed to form elementary foreign language communicative competence in younger students. The principle of the dialogue of cultures, implemented in the course of the English language, allows the child to smoothly enter the foreign language communicative space. The German language course is aimed at the interconnected formation of all types of communication skills - listening, speaking, reading and writing. The content of foreign language courses contributes to the formation in the child of a sense of belonging to a certain linguistic and cultural community - Russian civil identity.

In the subject line around the world, the integration of natural-science and social-humanitarian knowledge is carried out, which lays the foundations for the formation of a holistic picture of the world, solves the problems of forming ecological thinking, a culture of a healthy and safe lifestyle, a system of national values, ideals of mutual respect, patriotism, based on ethnocultural diversity and general cultural unity of Russian society.

The subject line in fine arts is focused on the aesthetic development of the individual on the basis of mastering the best examples of the artistic heritage of the peoples of Russia and the world. It is built on the principles of a system-activity approach to learning and reflects the communicative and moral essence of art education.

The aesthetic and spiritual and moral development of students when using the subject line in music is carried out through familiarization with musical culture as the most important component of a harmoniously developed personality. The course of music is built on a broad integrative basis with subjects of the humanitarian and aesthetic cycle. It is based on the principle of forming universal educational actions - personal, regulatory, cognitive, communicative.

The subject line on technology and physical culture contains extraordinary methodological methods for the formation of the necessary subject and meta-subject skills, as well as personality traits of a primary school graduate. The lines are practice-oriented and provide ample opportunities for organizing educational and extracurricular activities of younger students.

UMC “Development. Individuality. Creativity, Thinking” (RITM) is aimed at achieving the results of education defined by the Federal State Standard and the implementation of the “Concept of Spiritual and Moral Development and Education of a Russian Citizen”.

Textbooks that are part of the EMC "Classical Primary School":
1. Alphabet - O.V. Jezhel.
2. Russian language - T.G. Ramzaev.
3. Literary reading. - O.V. Dzhezheley.
4. English language - V.V. Buzhinsky, S.V. Pavlova, R.A. Starikov.
5. German language - N.D. Galsakova, N.I. Gez.
6. Mathematics - E.I. Aleksandrova.
7. The world around - E.V. Saplin, A.I. Saplin, V.I. Sivoglazov.
8. Visual arts - V.S. Kuzin, E.I. Kubyshkin.
9. Technology.- N.A. Malysheva, O.N. Maslenikov.
10. Music - V.V. Aleev, T.N. Kichak.
11. Physical culture - G.I. Pogadaev.

Educational and methodological complex "Primary school of the XXI century"

(supervisor - N.F. Vinogradova)

Publishing house "Ventana - Graf"
Website: http://www.vgf.ru

The set is based on the theory of A.N. Leontiev, D.B. Elkonin and V.V. Davydov. The overall goal of training is the formation of a leading activity for this age. The goal of elementary school teachers is not just to teach the student, but to teach him to teach himself, i.e. educational activities; The aim of the student is to acquire the ability to learn. Educational subjects and their content act as a means to achieve this goal.

The forms, means and methods of teaching are aimed at forming the prerequisites for the younger student (in the 1st half of the first grade), and then the skills of educational activity. In the course of primary education, the primary school student develops the skills of learning activities that allow him to successfully adapt in the main school and continue subject education according to any educational and methodological set.

The leading characteristics of a primary school graduate are his ability to think independently, analyze any issue; the ability to build statements, put forward hypotheses, defend the chosen point of view; the presence of ideas about one's own knowledge and ignorance on the issue under discussion. Hence, there are two methodological features of the UMK. So, working with the educational and methodological kit "Elementary School of the XXI century", the student masters a fundamentally different role - "researcher". This position determines his interest in the process of cognition. As well as increasing attention to the creative activity of students, based on the initiative and independence of each student.

List of textbooks of the teaching materials "Primary school of the XXI century"

1. Primer - L.E. Zhurova.
2. Russian language - S.V. Ivanov, A.O. Evdokimova, M.I. Kuznetsova.
3. Literary reading - L.A. Efrosinina.
4. English language - UMK "FORWARD", M.V. Verbitskaya, O.V. Oralova, B.Ebbs, E.Worell, E.Ward.
5. Mathematics - E.E. Kochurina, V.N. Rudnitskaya, O.A. Rydze.
6. The world around - N.F. Vinogradov.
7. Music - O.V. Usacheva, L.V. Schoolboy.
8. Visual arts - L.G. Savenkova, E.A. Ermolinskaya
9. Technology - E.A. Lutsev.
10. Fundamentals of the spiritual and moral culture of the peoples of Russia (Grade 4) - N.F. Vinogradova, V.I. Vlasenko, A.V. Polyakov.

The content of the educational subjects of the EMC is focused on stimulating and supporting the emotional, spiritual, moral and intellectual development and self-development of the child; to create conditions for the manifestation of independence, initiative, creative abilities of the child in various activities. At the same time, the importance of children's assimilation of knowledge and mastery of skills and abilities as a means of development remains, but they are not considered as an end in itself of primary education.

In the subjects of the EMC, the humanitarian orientation and its influence on the emotional and social and personal development of the child are strengthened. The EMC presents content that helps the child to maintain and recreate the integrity of the picture of the world, provides him with an awareness of the various connections between objects and phenomena and, at the same time, forms the ability to see the same object from different angles. The main feature of this set is its integrity: the unity of the structure of textbooks and workbooks for all classes and subjects; the unity of the through lines of standard tasks, the unity of approaches to the organization of educational activities.

They publish textbooks and teaching aids for the "Planet of Knowledge" teaching materials of the "Astrel" and "AST" publishing houses.
The UMC includes:

1. Primer - author T.M. Andrianova.
2. Russian language - author T.M. Andrianova, V.A. Ilyukhin.
3. Literary reading - E.E. Katz
4. English language - N.Yu. Goryacheva, S.V. Larkina, E.V. Nasonovskaya.
5. Mathematics - M.I. Bashmakov, M.G. Nefedova.
6. The world around - G.G. Ivchenkova, I.V. Potapova, A.I. Saplin, E.V. Saplin.
7. Music - T.I. Balanova.

Educational and methodical set "Harmony"

(supervisor - N.B. Istomina)

Publishing house "Association of the XXI century".
Website: http://umk-garmoniya.ru/

The educational-methodical set "Harmony" implements: ways of organizing the educational activities of students related to the formulation of a learning task, its solution, self-control and self-assessment; ways of organizing productive communication, which is a necessary condition for the formation of educational activities; ways of forming concepts that provide awareness of cause-and-effect relationships, patterns and dependencies at a level accessible to primary school age.

The course is based on the methodological concept of purposeful and systematic work on the formation of mental activity techniques in younger students: analysis and synthesis, comparison, classification, analogy and generalization in the process of mastering the mathematical content provided by the program.

Primer "My first textbook", designed for the course "Literacy", provides not only the development of elementary reading and writing by first graders, but also the development of their thinking, cognitive interests, sense of language, the formation of phonetic hearing, spelling vigilance, speech and reading skills, introduction into the world of children's books, as well as the accumulation of experience in working with an educational book.

The primer involves the active promotion of both children who are just starting to learn to read, and those who are already at different stages of mastering the reading technique.

In general, this primer creates the conditions for the successful continuation of learning to read and the Russian language within the framework of individual subjects.
The Russian language course, presented in the textbooks "To the Secrets of Our Language", ensures the formation of language and speech skills in junior schoolchildren, their functional literacy simultaneously with the formation of the whole complex of universal educational activities.

This is facilitated by the implementation of an activity approach to the organization of learning, in which the development of language and speech concepts, rules, work on skills goes from motivation and setting a learning task - to its solution and through understanding the necessary mode of action - to the use of acquired knowledge, to the ability to control the implementation actions and their results.

Language learning has a communicative orientation, as it is subordinated to the development of students' speech, the improvement of all forms of their speech activity.

Formation of literacy schoolchildren is carried out on the basis of the purposeful development of their spelling vigilance and spelling self-control.

Course "Literary Reading" involves the formation of the reader's competence of a younger student, which is determined by the possession of reading technique and methods of mastering a literary work, the ability to navigate in books and the acquisition of experience in independent reading activity.

Teaching literary reading is also aimed at:
enrichment of the spiritual and moral sphere of younger schoolchildren, the formation of ideas about good and evil, justice and honesty, respect for the culture of the peoples of multinational Russia;
mastering universal educational activities
improvement of all types of speech activity, the ability to build a monologue and conduct a dialogue;
development of creative abilities;
education of an aesthetic attitude to the art of the word, interest in reading and books, the need to communicate with the world of fiction;
broadening the reader's horizons.

Mathematics course, presented in the textbook, in the process of assimilation of the program material purposefully forms all types of universal learning activities (UUD) for students. This is facilitated by: the logic of constructing the course content, a variety of methodological methods for organizing the educational activities of younger students, a system of educational tasks aimed at performing various types of actions by students.

In the process of studying the course, children master: mathematical knowledge, skills and abilities provided for by the course program, and learn how to use them to describe the surrounding objects, processes, phenomena, assess quantitative and spatial relationships; master the skills: to build reasoning; to argue and correct statements to distinguish between reasonable and unreasonable judgments; identify patterns; establish causal relationships; to analyze various mathematical objects, highlighting their essential and non-essential features, which will ensure their successful continuation of mathematical education in basic school.

Features of the content of the course "The world around" are: the integrative nature of the presentation of natural science, social science and historical knowledge; purposeful formation of UUD in the development of subject knowledge and skills.

The study of the surrounding world is aimed at:
the formation of a holistic picture of the world of the natural and socio-cultural world, environmental and cultural literacy, moral, ethical and safe norms of interaction with nature and people among junior schoolchildren;
mastering a complex of subject knowledge, skills and universal educational activities for the successful continuation of education in the main school;
development of skills to observe, analyze, generalize, characterize objects of the surrounding world, reason, solve creative problems;
upbringing of a citizen who loves his Fatherland, who is aware of his belonging to it, who respects the way of life, customs and traditions of the peoples who inhabit, who strive to participate in environmental and creative activities.

The main course presented in the textbooks "Technology", is an objective transforming activity that allows you to integrate the conceptual (speculative), visual-figurative, visual-effective components of cognitive activity.

The main features of the course "Fine Arts":
acquaintance of schoolchildren with the figurative language of fine arts as the basis for the emotional and ethical development of the surrounding world;
communicative orientation of training, which ensures the education of the basic visual culture of the individual and the primary development of visual means of visual communication;
activity approach to the study and further practical development of fine, design and decorative art activities;
problem-based learning, when the teacher, without prompting the final answer, poses questions that help students to come to the right decision on their own;
the formation of methods of cognitive activity and the development of interest in the field of artistic development of the world, the enrichment of the sensory and practical creative experience of the child.

Music course, presented in the textbooks "To the heights of musical art", has the following features:
development of musical thinking of schoolchildren through the development of various genres of music;
selection of musical material with a focus on the masterpieces of world musical art, which helps the child to form a holistic view of musical culture according to its reference samples;
formation along with the song type of musical thinking at the symphonic level;
the methodological principle of “recreating” the masterpieces of the world musical art, which consists in the fact that the holistic perception of a work is preceded by the stage of “creation” by a child through the passage of the main stages of the composer’s path;
the creation by schoolchildren of the independence of music as an art form capable of conveying the feelings and thoughts of people by its own means as a result of acquaintance with the musical images of various genres of music and the disclosure of the many-sided connections between music and life.

The purpose of the textbooks "Physical culture" is the formation of the basics of a healthy lifestyle among students, the ability to communicate and interact with peers, plan their own activities, distribute the load and rest in the process of its implementation, analyze and objectively evaluate the results of their own work, evaluate the beauty of the physique and posture, technically correctly perform motor actions.

The publishing house "Association of the 21st Century" publishes textbooks and teaching aids for UMK "Harmony".
To communicate with colleagues and share experience in the educational system "Harmony" created a social network - www.garmoniya-club.ru

The UMC includes:
1. Primer - author M.S. Soloveichik, N.S. Kuzmenko, N.M. Betenkova, O.E. Kurlygina.
2. Russian language - author M.S. Soloveichik, N.S. Kuzmenko.
3. Literary reading - author O.V. Kubasov.
4. Mathematics - author N.B. Istomin.
5. The world around - author O.V. Poglazova, N.I. Vorozheikin, V.D. Shilin.
6. Technology - author N.M.Konysheva.
7. Visual arts - (publishing house "Yakhont"), author: T.A. Koptseva, V.P. Koptsev, E.V. Koptsev.
8. Music - (publishing house "Yakhont"), author: M.S.Krasilnikova, O.N.Yashmolkina, O.I.Nekhaeva.
9. Physical culture - (publishing house "Yakhont"), author: R.I.Tarnopolskaya, B.I.Mishina.