Is it true that engineers make equipment that breaks down on purpose over time? Online services for checking punctuation By now, they are out a long time ago.

We must begin with the fact that any technique will break down sooner or later - this is definitely a fact. It's rare that machinery breaks down beyond its stated lifespan, but it does exist and is usually expensive.
Undoubtedly, manufacturers are interested in a limited service life of products (not to be confused with the warranty period), and they reduce this period in order to throw off responsibility as quickly as possible. In general, they say, among manufacturers it is considered chic to make a product that breaks the next day after the warranty period. The question is, what is the benefit of the manufacturer if, with a high probability, the user drags the device for repair, and not for a new one to the store, and next time he will prefer another manufacturer?
From an engineering point of view, everything is not so simple either. There are elements such as lamps, incl. kinescopes, the service life (in hours of operation) can be calculated quite accurately. But "quite accurate" in this case is, as they say, plus or minus a kilometer, since the operating modes are always different, especially in user devices, and the manufacturing accuracy is also not very high. If you set a special fabrication, then you will have to spend a lot on R&D, production technologies and equipment, and this is unprofitable.
But in modern devices there are no lamps (except for the magnetron in the microwave), but there are electrolytic capacitors. This is a disease of modern products, but it is also impossible to accurately determine their service life. Moreover, in many products, for example, computers, products are now often used so-called solid capacitors, which practically do not fail - this is even used as a marketing ploy. It is not necessary to say that it is not necessary at all to lay down the exact service life of semiconductor elements and some others - it is still more ambiguous here, since there are no consumable or perishable materials.
So what's going on? Most likely the main problem is that manufacturers save money in order to maximize profits. Therefore, we see (I have more than 25 years of experience) engineering miscalculations inside products in the form of incorrect modes of operation of parts, especially thermal ones, savings on quality parts, on plastic, etc.
On the other hand, the buyer also wants cheaper, right? And no one seems to be against progress. And how to make it cheaper, if not by saving on materials, assembly and inspection operations, on production culture, etc.? Therefore, inexpensive products are now not even tested in production: it is more profitable to drive the shaft, and some failed ones can simply be replaced by an unfortunate buyer.
So it turns out that it’s not only the fault of the manufacturer, but progress itself is pushing for a reduction in the service life of products, and progress needs money that the consumer pays. In addition, no one is immune from mistakes: the engineers delivered a part that seemed to be exactly the right one in terms of parameters, but it does not stand up and fails, and not immediately - I also met this more than once, both in products of serious firms and in third-class . But many Soviet products were especially affected by this.
On the other hand, underestimating the service life or saving on development and tests, you can run into a mass failure during the warranty period, or even claims from affected users. This already threatens with serious problems, and the fall in shares will not please shareholders. It is unlikely that Samsung is happy with the reviews of Note 7 phones, but this is the result of haste.
However, none of the above refutes the opinion that firms are still working on "lifetime accuracy". In the EU, this issue was raised at a high level, however, I don’t know how it ended: so far, the result is not visible.
There is only one advice here: if you want to reduce the likelihood of disappointment from a purchase, buy products from well-known companies, and if you buy cheap, then just immediately get used to the idea that it will have to be repaired earlier and more often, and it’s easier to throw out a very cheap one. It's funny, but when I myself buy obviously cheap and short-lived, for some reason it hardly breaks.

In order to know where in the text the presence of commas is necessary, it is not at all necessary to know all the rules of punctuation. Of course, we do not call anyone to be completely illiterate, but if you really need to see where the missing commas were, you can always use special online services, which you will now learn about. However, when talking about such services, you cannot be 100% sure that something will not be missed.

ORFO online

This service is one of the best on the Internet. ORFO works quickly and efficiently: a text of several paragraphs will be translated in a matter of seconds, and places where commas will be missed will be underlined in green by ORFO. In addition to punctuation, this service is good at finding errors in the words themselves (they are highlighted in red).

You can immediately change the structure of the text on the go: there are tools for changing the font and its color, text alignment and adding lists. May come in handy in some situations.

spelling

Another quality service for checking the correct spelling in general. Various errors are highlighted in different colors, and when you click on a word highlighted in some color, you can read about the error and see the correct spelling rule.

Language Tool

Weaker in quality service than the previous ones. The results here are, rather, for clarity, and they cannot be completely trusted. Different errors are highlighted in different colors: pink for misspelled words, orange for missing commas.

The only thing, in our opinion, that this service can hook on is the availability of downloadable versions, both independent and as an extension for the browser. Maybe it will be useful for someone.

We live in a world today where people focus on things for a very short time. Thus, it is obvious that it is necessary to convince the visitor of your site that the product or service offered is really interesting, by attracting his attention as quickly as possible, and also by retaining it for as long as possible.

You most likely want potential customers to spend as much time as possible on your site, paying special attention to registration, purchases, etc. To do this, it is necessary to attract and hold their attention, this will significantly increase the chances of.

Filters in our brain or what our consciousness pays attention to

One of the key areas of our brain that focuses attention is the reticular activating system (RAS).

RAS works as a filter that sorts external stimuli into what carries important information (respectively, what should be paid attention to), as well as what does not matter (and, therefore, can be ignored). Without this filter, we would be constantly distracted by everything that is happening around us, not focusing on anything in particular.

Thanks to RAS, we subconsciously track information in the environment around us, filtering signals that can be divided into the following groups:

physiological needs. When you are hungry and you see food, it immediately grabs and holds attention.
Choice. You decide to buy a new BMW 325 and suddenly you see them everywhere. This strengthens your decision.
Your name. Having noticed their name, people will certainly direct their attention to it.
Emotions. If something causes emotions, then you immediately concentrate your attention on it.
Contrast. You pay more attention to those things that contrast with others.
Something new. The brain pays a lot of attention to things that are new to it.

Next, let's talk about how to actually attract and retain the attention of visitors to your site in practice.

1. New

Psychologists and neuroscientists argue that novelties help to intensify the exchange of information.

Our minds strive for novelty. This is due not only to the need to gain new experience, but is, apparently, an independent need of our brain. Everything new invariably attracts the attention of our brain. And as soon as something new is explored and becomes familiar, we will again go in search of something new.

Thus, it is obvious that in order to keep the attention of the site visitor, it is necessary to constantly present him with something new.

Compare 2 pages:

Page 1:

Page 2:

Which one was more interesting to watch? Which of them attracted attention the longest?

Without a doubt, the second image carries much more of the new, and, therefore, retains attention much longer.

Pages overloaded with text

If your site has text-heavy pages and you want visitors to read them, you need to use something new that will grab their attention.

Here is an example from the sales form text:

As soon as a visitor comes to this page and starts reading, the novelty factor disappears within seconds. It's like everywhere else. Boredom!

What can we do to increase the novelty factor in this case? How to revitalize the form so that it attracts and holds attention?

Fix the "makeover" page:

Small changes in the background color, text positioning, and added images will make the page more interesting, and thus increase the chances that the visitor will linger here and, perhaps, read the proposed text.

We use various trump cards

Our brains pay special attention to patterns (things, structures, behaviors, etc.) and quickly learn to ignore anything that is secondary, predictable, or boring.

The fact is that the constant search for changes in everything familiar is a mechanism that helps humans and animals fight for life. For example, an animal can easily spot a predator on its familiar horizon because its brain is constantly monitoring changes in its familiar environment. The same feature of the human brain provides the ability to attract and fix attention by offering something strikingly different from the usual or in contrast with something.

2. Show off the contrast

The brain pays a lot of attention to things that are different from what is familiar or what happened in the past. This is another evolutionary feature in humans. There is an area in the brain that looks for contrasts and differences in order to make quick decisions and avoid confusion.

You can use the features of this area of the brain to get people to pay attention to the product by demonstrating its benefits in a “before-and-after format”:

You have certainly seen this technique before. It really works. Of course, contrast is effective not only when it comes to promoting something related to fitness, it can be any kind of transformation: material security, conversion, transportation, beauty, etc. In other words, anything can be advertised through contrast and comparison.

From book neuromarketing: "... the area of the brain responsible for finding changes in the environment, pays special attention to any violations or changes" eg before/after, dangerous/safe, with/without, fast/slow, etc. Therefore, in order to attract attention, it is necessary to offer the site visitor various contrasts and comparisons, but avoid the typical and ordinary.

It remains to figure out how to use contrasts and comparisons to prove the reality of all promises.

3. Emotional

By evoking emotions, you attract and hold attention.

The effectiveness of evocative advertising is undeniable. If you can make people feel something (anything), they will not only pay attention to the received message (both textual and visual), but they will definitely remember it.

Remember last year. What do you remember the most? One hundred percent guarantee - those events and things that are associated with the strongest emotions and experiences. So with the effectiveness of emotion-inducing advertising and messages, everything is clear.

Of course, emotions must be evoked carefully: it is by no means always necessary to try to “hit” aspects of sex or strive to cause a strong shock, as was done, for example, in advertising. Tom Ford:

You can make almost any message much more effective by introducing a clear and meaningful emotional image.

Here is an example of such a message:

Make your messages more emotional and meaningful - and this will attract people's attention, as well as keep it for a long time.

4. Provide the visitor with information in a logical and structured way

John Medina, the author of the book Brain Rules says: "Our brain focuses on sequences". Thus, a lot depends on how logically the content of the pages is structured. Start with a clear introduction to explain what exactly you are going to talk about, then the presentation itself and the conclusion will follow directly to direct the audience to take a specific action. The sequence of the information flow makes it much easier for the audience to perceive. If the text is not clear and too complicated, people will have to spend time and energy trying to understand the essence of the message. And they probably don't want to do it.

In general, people are unable to focus on anything for more than 10 minutes. So you need to complete the deal with them before this time expires, or give them new emotions every 10 minutes until the deal is completed.

5. "There is no such thing as attention span. There is only the quality of what you read"

This quote Jerry Seinfeld, and its meaning in the end: "The idea of attracting and focusing attention is not entirely correct. People have an infinite supply of attention if you entertain them."

Most likely, this is true. People, as a rule, are capable of long-term concentration of attention, if something motivates them to do so, or if they find this process interesting, - claims Wikipedia.

So the words of Jerry Seinfeld have a basis. Relevance is very important It is necessary that the proposal meets the needs and wishes of the audience. At the same time, the style of presentation should be interesting and emotional enough to hold attention. Everything else is secondary.

People don't pay attention to boring things.

6. People don't read, they browse

We know that people don't read everything on our site. And there is no way to change it.

All you can do is give them the opportunity to get as much interesting information as possible while they browse the pages, and also clearly highlight the most important things for them.

Research shows that people browse pages in an F-shape:

7. Show examples

The phrase "let me show you what I mean" is one of the best ways to assert your position when you want to explain or prove something. Such a phrase attracts attention in anticipation of a visual continuation of the sentence, which the brain really appreciates.

When evaluating a product or service, the brain works to analyze the information provided and draw conclusions to make a decision. Images are a great way to showcase something visually and provide answers to many of the questions the brain asks.

The brain “loves” visual stimuli because they are processed faster than words. That is why you should be sure to provide visual examples of what you are trying to explain in words.

8. Importance of site speed

Get your site as fast as possible. It is important.

If the page loading is insufficient, there is a high probability of losing a visitor. Even if he is interested in the content of the proposed pages, the slow speed of their loading will distract from reading. In addition, speed also affects search positions.

Usability Guru Jacob Nielsen claims that 0.1 seconds of loading a site is exactly the time that provides a sense of instantaneous response. 1 second still allows the user to feel no discomfort, but 10 seconds is almost a guarantee that the visitor will leave the site.

Use tools to measure website loading speed.

AT Firefox noticed that when their site started loading 1 second slower, it resulted in a 2.7% decrease in conversions.

AT bing and google found that loading faster by 0.4c ensured that users stayed on sites longer:

AT Amazon reported that a 100ms increase in site speed resulted in a 1% increase in revenue.

How to make a website faster:

Use Google PageSpeed to learn how you can improve site performance.
Use HTTP caching.
Use CDN.

Bonus Tip: Red Lips Will Draw the Attention of a Male Audience

A recent study claims that it is difficult to find something more effective in attracting the attention of men than red lips.

Employees Manchester University conducted a study in which 50 men viewed various images of women. As a result, it turned out that men looked at images of women whose lips were made up with red lipstick, on average, seven seconds longer. Studies also showed that men held their eyes for only 0.95 seconds and 0.85 for their hair.

Of course you don't have to. But if the situation has become unbearable, then perhaps it is time to do it.

1. People who don't remember when your birthday is.

If someone you hang out with regularly can't even remember your date of birth, the name of your favorite store, what you do at work, or how much money they owe you, think about it. Maybe he is not a friend at all, but just a person who from time to time is nearby. Friends (at least occasionally) help you and do not seek benefits for themselves. Friends play an important role in your life. Of course, there are varying degrees of friendship, and you shouldn't expect that from former classmates you see twice a year. But if you communicate with someone constantly, and they really do not know what is happening in your life, the question arises: why do you need this?

2. People who constantly give you comments.

For example, someone corrects you: “It is correct to say not “on demolition”, but “on demolition”!” Firstly, few people now say so, so it would be better to keep quiet. Secondly, friendship with people around whom you feel stupid is depressing and exhausting. These are the so-called "know-it-alls" and those who are trying to shame you for some unread book or unwatched movie. These people refuse to accept the fact that you yourself are able to understand everything that they are trying to convey to you. It is incredibly difficult to interrupt a conversation with such a person - it is almost impossible to insert a word or change the topic of conversation to something more pleasant.

Sorry!

3. People who wait for an invitation from you and then ask you to postpone the meeting.

View the history of your correspondence. Does it seem one-sided to you? Are there repetitive messages, such as "I'm sorry, I know I'm a terrible person, but I have urgent business"? The fact is that there is nothing worse than such systematic excuses, and an admission of guilt is not enough to correct the current situation. We are all busy and therefore make special time for those we love. It is important and necessary - to pay special attention to those who pay attention to us!

4. People who don't want to do what you want to do.

There are no bad activities (unless, of course, it is violence or murder). But there are situations when your friend wants to dance until 3 am, and you would love to play cards. Or it's Friday and a friend asks you to go to a noisy bar with strong drinks, and you would rather stay at home with your new laptop and your favorite movies. This is already a serious problem! Time is limited and should be valued, and if you and your friend decide to spend it differently, it may indicate that you are not the right fit for each other. People change, as do their habits, and if none of you are compromising, it's time to move on!

5. People who never say what they were offended by.

How do you like this conversation? Do you want it to be repeated more than 2000 times in a few years?

You:"What happened?"

Friend:"Nothing".

You:"Are you angry at me?"

Friend:"Not".

It is not easy to resolve conflicts, but it is very important for loved ones to learn how to solve such problems. It's much better to sort things out (and connect with people who are able to do this) than to silently seethe with anger until all the hair falls out and until we completely wither and die.

6. Girlfriends who only talk to you when their boyfriends are away.

When your girlfriend has a young man, you begin to communicate less often. It may be silly, but it's understandable. And yet very stupid. If you see her too infrequently and she cancels appointments, as in the case of Carrie canceling dinner with Miranda for Mr. Big (although this is how Miranda met Steve, but that's another story), it's disgusting! Maintaining strong friendships during a relationship is not an easy task. And it's so great to find a person who will work on it, and not make time for you only when there is absolutely no way to meet a guy.

7. People who are not able to be happy for you.

Now there are many different points of view on everything (thanks to the Internet), but close people should support you in any case. Friends should be your sincere and reliable protectors. Therefore, if some kind of dissatisfaction slips into the congratulations (“You are lucky that people in this area are promoted so quickly!”) Or an attempt to offend you (“Is this thanks to education?”), It's time to think about how interested this person is in your happiness. And you should be quite interested! The great thing about friends is that their happiness is your happiness too, and vice versa.

8. People who are never interested in your business.

Most of us talk too much about ourselves. As a rule, at the end of our detailed story about an amazing dream or something else, we ask our friends how they are doing, what is new with them and listen carefully to the answer. Some people forget (or pretend to forget) this part of the conversation and just keep talking about themselves as long as they see your face in front of them. Sometimes it takes time to notice all this, because such people will do everything to make you think that you are not talking about them, but about something else. This is an important and rather cruel skill!

9. People who convince you that everything is worse than ever.

There's nothing wrong with a healthy dose of skepticism, and of course we're not suggesting that you surround yourself entirely with resilient optimists. One optimism will get boring very quickly. But you know what's even more annoying? The habit of seeing the bad in people and circumstances. Therefore, if your friend has such a disadvantage as excessive pessimism, you will have to choose - either join him or be above him. However, both are quite tedious.

10. People you don't trust for a penny.

Sometimes you meet a person and kind of become friends, and he seems to be nice to you, but he constantly talks about all the nasty things and generally acts quite low. And now you can already see how he talks nicely with those about whom he used to say nasty things. And then you realize that this person is probably pouring mud on you too. For eyes. But a true friend says everything bad to his face!

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Not everyone dares to look at their own repository of feelings, experiences and experiences, but this is a good way to deal with what has accumulated over a long time and do a general cleaning in your head. If you want to put your thoughts on the shelves, find out the main cause of anxiety and just haven’t been doing self-digging for a long time, then we suggest you repeat our experience and become a fictional animal for a while. Absolutely - you will learn a lot of interesting things about yourself.

Conditions

The minimum set you will need to pass the test is a pencil and a piece of paper. But we recommend that you do not limit yourself in creativity and draw with colored pencils, pens, paints, crayons and whatever you want.
The most important rule: do not rely on templates - forget about Pokémon and other popular characters. Draw someone who has never been drawn before.
Retire, you should not be distracted.
Start drawing and try to come up with an animal that cannot be found on planet Earth.
Give your pet a name.

Finished? Let's watch the results!

A tip from Carl Jung

In order to make it easier to interpret expectations, determine the current state, as well as what prevents us from moving on, we turned to the practice of Carl Jung and divided the sheet into 3 parts:

The past lives in the left zone of the sheet
In the middle is real
In the right zone - the future

Pattern location

If your animal is in middle part of the sheet, then this is an indicator of adequate self-esteem and a standard of psychological state.
If the beast wants to the top of the sheet, then this indicates an overestimated self-esteem and betrays dissatisfaction with the current situation. The closer the animal is to the upper edge, the more the need for approval and the desire to be liked by others is expressed.
Indecision and uncertainty characterizes a pet that has found its place at the bottom of the sheet. It also indicates a lack of strength and desire to fight for one's place and try to change something. The fictional character shows by his location that he accepted everything that happened and resigned himself to the situation.
Pay attention to the location of your pet in width - if the animal is evenly spaced in all 3 parts(past, present, future), then this is an ideal option, which means an excellent mental state.
If drawing goes more to the left, then this is an indicator of old injuries that do not allow you to escape from the past. Perhaps these are echoes of childhood grievances or serious experiences that are hard to come to terms with.

If the animal pulls to the right edge, then this betrays a desire to protect themselves and run away from the real self. The fictitious beast has hope for tomorrow, and he just wants "today" to end as soon as possible.

Which direction is the animal facing?

If the beast looks to the left, then he betrays a tendency to introspection and frequent analysis of his experiences. This is the case when, after a difficult situation, different scenarios arise in the head, as it was possible and necessary to answer. Such an animal likes to immerse himself in thoughts, but he does not dare to implement plans, either because of a lack of motivation, or because of fear of defeat.
The pet who looks to the right, is confident in himself and if he plans something, he will definitely take up the implementation of this business. True, he does not always bring everything to the end.
If an animal looks straight ahead on the author of the drawing, this speaks of a stubborn character. Such a beast is used to setting clear goals and tries to fulfill them no matter what. If the plan is not realized, then this leads to severe stress.

The size and nature of the pet

Pets medium size positive attitude towards themselves and others.
Huge animal- a sign of narcissism, but on the condition that the author of the picture did not experience a stressful situation in the recent past. In this case, a large pet personifies protection.
At all small animal-atypical thinking, almost complete lack of connection with reality.

It is important to determine animal temper to answer the question, how do you see yourself in this world? Perhaps your pet is toothy and it is immediately clear from it that it is a predator, or is it a cute herbivore, or maybe you have drawn someone who has not yet decided what he is (seemingly harmless, but he has teeth and claws)?

If by fictional character impossible to define emotions and what it is in general (especially if the “animal” consists of an unfilled circle), then this indicates isolation and unwillingness to give out even the slightest information about oneself.

If the fictional pet is based on real animal, then this indicates weakly expressed creative possibilities. And vice versa - if it is impossible to recognize a single earthly creature in a drawing, then this is a sign of strong creative potential and vitality.

Protective elements

Pay attention to where the elements with which the animal can defend itself are located (claws, teeth, horns, needles, etc.):

Above. The animal tries to protect itself from higher persons, this includes people who are older in age (relatives, teachers), in position (leaders) and authorities.
If the armor is from below, then the pet is trying not to lose authority in the eyes of those whom he put with him on the same level or lower. Usually the defense is directed against ridicule or condemnation.
Protection On the sides- the animal is ready to defend itself in any situation.
Horns and other triangular-looking armor indicates aggression. By other signs (for example, by combination with claws, teeth, etc.), it can be determined whether such protection serves to repel attacks from others or attack them.
Shields- fear and suspicion.

lines

Drawing lines on the right says that the beast values \u200b\u200bhis beliefs and habits very much. If you question what he loves, then he is ready to join the fight.
pay attention to details, which drawn more than others(or the pressure of the pencil has become stronger somewhere). This is a sign of anxiety, and you need to determine what exactly it means. For example, ears drawn with strong pressure indicate concern about the opinions of other people. But we will talk about this below.
Darkening and blurring the outline in places of armor - fear and anxiety in front of others.
Bold lines with pressure- anxiety. Pay particular attention to the parts of the drawing where the lines are pressed (visible on the reverse side of the sheet) to determine the cause of such strong anxiety.

Top of the pet

Big head in a fictitious pet, it betrays a rational soul that values moral principles and intelligence both in itself and in others.
Large ears appear in those animals for whom it is important to know the attitude of others towards him. From other details (for example, jewelry on an animal), you can understand whether the author of the drawing is trying to do something to win approval, or does not change his behavior, despite the fact that he may experience not the most positive emotions from ratings (resentment, shame, anger ).
Open mouth with tongue give out a chatty person.
Clearly drawn lips- a sign of sensual nature.
mouth with teeth means verbal aggression that performs a protective function. Such a predatory animal always has something to say to others, and most often he is dissatisfied with them.
Mouth open but nothing in it(even language) - a sign of suspiciousness, distrust and constant fears.
strong pupil shading and its drawing speaks of the anxiety and fear that are present at this point in time.
If the animal has eyelashes, then its owner attaches too much importance to appearance. In many cases, this is a sign of an hysteroid-demonstrative demeanor and a desire to arouse admiration for their external beauty.
Feathers- the desire to stand out, the habit of self-justification.

The bottom of the pet

Traced legs- a sign of a confident person who is used to thinking about decisions.
If the pet no legs or they are barely drawn, then this indicates impulsiveness, uncertainty and frivolity. But if an animal stands on a strong footing, then it replaces the absence of legs.
Legs do not connect to the body animal (or connected, but weakly) - the words of the author of the drawing do not matter, and if the promise is not fulfilled, he will not be upset at all.
Legs are well connected to the body- but the author of such a drawing does not throw words into the wind.
No hands and even tentacles - lack of activity and the habit of leading a passive lifestyle.
Same legs the pet characterizes the author of the drawing as a person with foundations who is skeptical of everything new.
different legs(in size, lines and direction) speak of a creative nature with out-of-the-box thinking.

Tail- this is what reaches for the author of the drawing (promises, deeds, thoughts). If the tail is on the right side of the sheet, then this indicates important plans for the future, on the left - a constant analysis of past words and deeds. You can determine what feelings your own tail evokes by looking at its direction (up or down). Tail raised- anticipation of something good and approval of one's own actions. tail looking down- dissatisfaction with oneself, regret about what has been done and fear of upcoming events.

Extra details

If a name consists from two or more semantic words: giraffohorse, suncat, salting, etc., then this indicates the practicality and rationality of thinking. A person who named his pet in this way is used to setting goals and acting according to a plan.
"Scientific" names(argentum-topalus, northern volkolis, etc.) speak of the erudition and importance of intellectual food in human life, and also betray a desire to demonstrate one's knowledge. A very long name is characteristic of dreamers who rarely descend from the clouds to earth.
Name from sounds ( uuuuuuu, bdzyn, etc.) are given to their pets by frivolous people who rarely think about the consequences of their actions, and also do not know how to anticipate danger. If in the name repeated sounds(ding-ding, plop-splash), then this speaks of infantilism.
funny name people who are accustomed to treat others ironically and condescendingly call their pets.