The correct pronunciation for. words with correct accent

Even the most advanced fashionistas sometimes do not know how to pronounce the names of some brands correctly. Knowledge of the English language from school in this case will not help - the names of many well-known brands come from the names of their founders, who come from different countries: French, Italians, British, Americans ... Therefore, the brand name is often (not always) pronounced like their surnames are read according to the rules of their native language.

So that trips to fashion boutiques and beauty corners do not turn into an illiteracy test, we have compiled a list of how to pronounce brand names that most often cause problems with correct pronunciation. How to pronounce the names of fashion brands Buying clothes and shoes from famous brands seriously complicates our lives. Now we not only cannot live without our favorite Christian Louboutin pumps, but we also do not know how to pronounce the brand name correctly. You should not try to translate the name of the brand into Russian on your own, at best they will simply not understand you, and at worst, you will look ridiculous.

Azzedine Alaïa is a French designer with Tunisian roots. Usually difficulties in pronunciation are caused by his surname with a letter of the Latin alphabet. Azzedine Alaya - everything is simple and easy. Balenciaga is the correct answer to Balenciaga. Everything is very simple!

Balmain - according to English rules it sounds “Balmain”, but the brand is named after the name of the creator of the French designer Pierre Balma, so it’s correct to say Balmain.

Chloé - Chloe - just like that, with an emphasis on "e". Don't tell me you thought "Chloe".

Christian Lacroix - the name of the Christian Lacroix brand sounds right with an emphasis on the last syllable. Moreover, the sound “r” is practically not pronounced, as if you were burring.

Christian Louboutin - the name of the French shoe designer, recognizable by the signature red sole, sounds like Christian Louboutin. But even professionals are mistaken when they say: "Louboutin", "Louboutin", "Lobutan".

Givenchy is a French fashion house created by designer Hubert Givenchy, respectively, Givenchy should be said.

Guy Laroche - the name of the French designer is correctly pronounced by Guy Laroche. But many sometimes call "Guy".

Hermés - the name of the brand is often pronounced Erme. It seems that according to the rules this is correct (the sound “s” in the French transcription should be absent), but in this case it is correct to say Ermes.

The same applies to the Rochas brand - Rochas sounds right.

Hervé Léger is a French brand that became famous for the invention of the bandage dress. Previously Hervé Peugnet, but Karl Lagerfeld advised the designer to change the unpronounceable name to Léger. Pronounced Herve Leger.

Lanvin - I immediately want to say Lanvin, but Lanvin is correct.

Louis Vuitton is the correct pronunciation of the brand name Louis Vuitton, not Louis Vuitton or Louis Vuitton.

Maison Martin Margiela - even with a good knowledge of French, it is difficult for a beginner to correctly pronounce the name of the famous French brand. And it actually sounds very simple - Maison Martan Margiela.

Rochas - Rocha with an accent on the last syllable. Note that the "s" is not pronounced.

Sonia Rykiel - Sonia Rykiel is the name of the queen of knitwear and the founder of the fashion house of the same name Sonia Rykiel.

Yves Saint Laurent is a French fashion house founded by Yves Saint Laurent, which is why we say Yves Saint Laurent.

Zuhair Murad - literally sounds like Zuhair Murad in Russian.

Anna Sui - very often the name of a famous designer can be heard as Anna Sui, but it sounds right Enna Sui.
Badgley Mischka - you might think that this is the name of one person. In fact, the name consists of the names of the two designers who founded the brand - Mark Badgley and James Mishka, and sounds like Badgley Mishka.

Burberry Prorsum is an English company recognizable by its brand name - "cage". It is pronounced Burbury Prorsum, but not "Burbury" or "Barbury".

Carolina Herrera is a Venezuelan-American designer. Usually difficulties arise with the pronunciation of the surname. You need to speak in the Spanish manner, that is, Carolina Herrera.

Gareth Pubh - in Russian, the name of the English designer sounds like Gareth Pugh.

Coach - many people love the bags of the famous Coach brand, but not everyone knows how to pronounce the brand name correctly. Coach - this is the name of the brand known for its fashion accessories in Russian.

Levi's - the creator of the famous jeans was called Levi and by all the rules you need to say Levi's, not Levi's. Although both options have long been in common use. By the way, in the states everyone says “Levis”. You can argue on this topic endlessly.

Manolo Blahnik is an English brand specializing in the production of women's shoes. In Russian, the name of the brand is correct as Manolo Blahnik.

Marc Jacobs - The designer and founder of the fashion brand of the same name is Marc Jacobs. Although some manage to pronounce Marc Jacobs - it sounds funny.

Marchesa is an English brand, but its name is pronounced according to the rules of the Italian language - Marchesa.

Mary Katrantzou - despite the fact that the designer was born in Greece, the brand is English. Therefore, we pronounce it in the British manner - Mary Katranzou.

Monique Lhuillier - the name of the famous designer of luxurious wedding dresses is correctly pronounced as Monique Lhuillier.

Naeem Khan - The name of the American designer of Indian origin sounds like Naeem Khan, but definitely not "Khan".

Prabal Gurung - as it is written, so it is read - Prabal Gurung.

Proenza Schouler - no "Sharp", it's correct to say Proenza Schouler. That's the correct way to pronounce an American brand.

Ralph Lauren - despite the fact that the designer's last name is French and many mistakenly pronounce "Laurent", the brand is American. And it is correct to say Ralph Lauren with an emphasis on "o".

Rodarte - Rodarte.

Roksanda Ilincic - but the name of the brand Roksanda Ilincic, despite the fact that it is English, is pronounced according to the rules of Serbian transcription, since the designer was born in Belgrade. And sounds like Roksanda Ilincic.

Vera Wang - the surname Wang can be pronounced as Wang and Wong, but the first option is still preferable. And the designer herself introduces herself as Vera Wang. The same applies to the Alexander Wang brand.

As a bonus, we present another name of a popular brand that does not get along in the minds of Russian fashionistas. Nike - everyone knows the brand as Nike. In fact, it is correct to say Nike. But the first option has taken root in Russia so much that even the official representative office of the company sounds different from us, like Nike.

Bvlgari - the brand name is based on the Latin alphabet, where "V" is equivalent to "U". There is one more "but" - stress, so we say: "Bulgari", and not like many "Bulgari".

DSquared2 is an Italian brand founded by Canadian brothers, it should be pronounced Discworth, not Disquared.

Ermenegildo Zegna is a real brain explosion. It’s quite difficult to pronounce the first time, but after practicing, Ermenegildo Zegna is pronounced as easily as the well-known brands Chanel and Christian Dior.

Fausto Puglisi is another Italian brand that can often be difficult to pronounce. It is correct to say Fastu Puizi.

Miu Miu is an Italian brand that is pronounced according to the rules of Italian transcription - Mew Mew.

Moschino - this Italian brand is read according to the same rules. Pronounced Moschino, not Moschino as it sounds in English.

Giambattista Valli - nothing complicated - Giambattista Valli.

Other designer brands and brands

Ann Demeulemeester - the Belgian designer would be correctly called Ann Demeulemeister and nothing else.

Dries Van Noten - it is difficult to make a mistake in the name of this brand. As you may have guessed, Dries Van Noten sounds right.

Elie Saab is a Lebanese designer whose name sounds like Elie Saab, but not El Saab.

Issey Miyake - A Japanese designer has finally made it to our list of hard-to-pronounce brand names. The name of the legend of Japanese fashion is correct to say Issey Miyake. The name of the second famous designer Yohji Yamamoto from the Land of the Rising Sun is Yohji Yamamoto.

Loewe - the pronunciation should be something between Loewe and Loewe.

Peter Pilotto - the name of the international brand is correctly pronounced Peter Pilato, and not "Pilotto", as it seems at first glance.

Philipp Plein is a German designer, which is why the name is pronounced Philipp Plein, not Plein. The same case as with Calvin Klein - after all, we are talking about Calvin Klein.

To find out, the British magazine i-D decided to give a fashion lesson on illiteracy by releasing an educational video. In the four-minute lesson, along with the show of the collections, the models announce the names of the brands, starting with Azzedine Alaïa and ending with Zegna.

How to pronounce beauty brand names correctly

The same story with the pronunciation of the names of cosmetic brands. For example, everyone knows the l'occitane brand, many of us even use it. But no matter how they call her: Lokitan, and Lossitane, and Lochitan. There is even a joke that the brand name has about 40 pronunciations, but only one is correct - Loksitan.

Kiehl's is an American brand founded by John Keel, which is why it is pronounced the same way as his last name is read - Kiels.

Sephora - most of us pronounce the name correctly, the only thing is that the emphasis should be placed on the last syllable, on "a", that is, Sephora.

Babor - the name of the German brand also confuses many. BAbor is correctly read with an emphasis on "a".

La Roche-Posay - the name of the brand of cosmetics is read according to the rules of French transcription - La Roche Posay.

Pierre Fabre is another representative of high-quality pharmacy French cosmetics. Reading - Pierre Fabre.

Payot - we bet you didn't even suspect that the brand has Ukrainian roots - its founder was born in Odessa. Only at the time of the creation of the brand, she was already Mademoiselle Payot, so the brand name is read in the French manner - Payot, without the pronunciation of the letter "t".

Sothys - Satis.

La Biosthetique - La Biostetique.

Methode Jeanne Piaubert - French cosmetics seems to strive to win the love of Russian beauties. Another popular beauty brand based in France is Method Jean Pubert. Guerlain - Guerlain, and nothing else.

Estée Lauder - Estée Lauder - this is how the name of the founder and the very name of the brand are pronounced.

La Prairie - one of the best beauty brands for the production of luxury cosmetics reads like La Prairie.

Erborian is another cosmetic brand that combines traditional Korean medicine with modern European technology. The Korean-French brand Erboria in Russian sounds Erborian.

Oribe - Orbe Canales is a well-known stylist and creator of the eponymous brand of professional hair products. By the way, this is one of any Jennifer Lopez stylists.

Essie - the brand of nail polishes popular all over the world is correctly called Essie.

Lalique - the name of the creator of unique fragrances is Rene Lalique, which is why we pronounce the name of the brand only as Lalique.

NYX - the name of the American brand, consisting of three letters, pronounced short and clear - Nix.

If you carefully read everything to the end, you will no longer make stupid mistakes in the pronunciation of famous brand names. Speak clearly and confidently, as if you always knew that it was Sephora to speak correctly, not Sifora or Sephora.

1. Nike. The name of the brand comes from the name of the goddess of victory Nike and in the original it sounds like Nike. That is how it is pronounced in the United States. However, ignorance of this fact, on the one hand, and the rules for reading the English word "nike", on the other hand, have led to widespread in Europe in general and in Russia in particular the incorrect transcription of "Nike". The name, which is essentially incorrect, has not only taken root and gained a foothold, but is also used in the name of the official representative of the company in Russia.

2. Lamborghini - Lamborghini. The Italian manufacturer of expensive sports cars is called Lamborghini. According to the rules of reading in Italian, if "g" is followed by "h", then it is read as "g". However, in Russia, the incorrect pronunciation of "Lamborghini" is so common that even the Google autosearch system gives it out. But if you say a Lamborghini in the usual way to an Italian, they will look askance at you or laugh at you.

3. Hyundai - Hyundai. "Hyundai" means "modern" in Korean. The correct Russian transliteration of this word is "hyunde" with an emphasis on the last syllable. In Russian advertising, they delicately try not to pronounce the name, limiting themselves to English spelling, although the spelling "Hyundai" is used on the company's official website. The people of the Korean automaker are also called "Hyundai", and "Hyundai", and "Hyundai".

4. Porsche - Porsche. Pronounced "Porsche" with an accent on the first syllable, after the name of the founder of the company, Ferdinand Porsche. Russians either confuse the stressed syllable (Porsche) or lose the ending (Porsche), wondering why the final "e" is not read in the name of the Cayenne luxury SUV (Porsche Cayenne).

5. BMW - B-M-V. Here, for the majority, everything is correct with the pronunciation, because. it corresponds to German. True, some fighters for the correct naming of everything and everything assure that you need to say "B-M-Double-U". Not really, because "B-M-V" is the absolutely appropriate pronunciation for BMW, the German automaker whose name is known to have come from an acronym for Bayerische Motoren Werke (Bavarian Motor Works). In German, the letters included in the brand name are called that way, and W is "Ve".

6. Moёt & Chandon - Moet e Chadon. Contrary to popular belief in Russia, in the name of the world-famous brand of champagne, when pronouncing, it is not the "t" in the word Moёt that is removed, but the "n" in the word Chandon. The union "and", represented in the name by an ampersand, is read, as it should be in French, "e".

7. Levi's - Levis. Careful research has revealed that both variants of pronunciation (Lewis and Levis) have long and firmly entered into common use, and even in the USA both variants exist. People continue to be interested, argue and prove, but the entire evidence base boils down to two points: English speakers most often say Levi's, because according to the rules of English, the name Levi is read as "Levi"; but the name of the creator of the first jeans was Levi. Levi Strauss was a German Jew whose birth name was Loeb. At 18, he moved from his native Bavaria to San Francisco, and his name became Levi for ease of pronunciation in the States. And if you follow the grammar of the English language, then "Lewis" is more correct.

8. Mitsubishi - Mitsubishi. The Russian representative office of the Japanese automaker Mitsubishi in its latest campaign has focused on the version of "Mitsubishi". The penultimate sound in Japanese is actually read as something between "s" and "sh", but closer to "s" than to "sh", so the vast majority of Japanese scholars and translators from Japanese continue to insist on "Mitsubishi".

9. Samsung - Samson. Samsung in Russia is pronounced like "Samsung", but more correctly "Samson", with an accent on the first syllable, which means "three stars" in translation.

10. Xerox - Ziroks. Surprisingly, the actual pronunciation is "zirox", not "xerox". In the United States, the initial "X" is always read as "Z". ("Xena the Warrior Princess" is also spelled "Xena" by the way). But in Russia, from the very first appearance of the Xerox copier, it was called a Xerox, and now no one will understand what it is about if they hear "Zyrox".

Of course, correctness is important in everything, including the pronunciation of brand names. But sometimes you think: is it worth speaking correctly when everyone around is speaking equally wrong, and then explaining to everyone that you are right?:

“Show me the latest Zirox, please.”
- Show what?
“Well, Zirox, here he is standing in front of you.
So it's Xerox!
- No, Zirox will be correct - I read it, I know!

It's like all over the city your clocks are right, but no one cares because most of them check their clocks against each other's clocks, which show the wrong time.

You can’t fool real fashionistas: they immediately see magic letters that add up to the names of famous brands. A missing letter will not confuse them, or, conversely, an extra one - they will distinguish a fake! But when they begin to read these names aloud - trouble! What unthinkable (mostly wrong) options you will not hear! How to pronounce brand names correctly in order to look stylish and maintain a conversation on the topic of fashion competently?

Difficulties arise primarily from the fact that it is not known what language was used to create the brand name. French words cannot be translated correctly into English, and vice versa. First you need to find out what language the brand name is in, and then figure out how to pronounce it correctly.

French famous brands, their correct pronunciation in Russian

In the beginning - a short list of French world-famous brands, which are pronounced almost exactly as they are written; difficulties rarely arise with them, although errors do occur. In brackets - the Russian version.

• Chanel (Chanel). Well, this is what a desert island you have to grow up on to pronounce it wrong.
• Christian Dior (Christian Dior). It's also on everyone's lips, a mistake is impossible.

• Lacoste (Lacoste)- stress on the second syllable.
• Kenzo (Kenzo)- stress on the first syllable.
• Naf Naf (Naf Naf), forgive the designers of the famous world clothing brand - pronounced like the name of a pig from a children's fairy tale, easy to remember.
• Pinkie (Pinky). A brand well known to fashionable mothers who want their little daughters to buy the best toys. Emphasis on the first syllable: from "pink", pink.

• Paco Rabanne (Paco Rabano). Stressed syllables in the first word are first, in the second - middle.

And now it's more difficult. On the labels, these brands are immediately recognizable, but there are often mistakes with pronunciation. Further, the stress in Russian variants will be indicated before the stressed vowel with the “’” sign.

• Lanvin (L'onvin). The brand is over a hundred years old - the first fashion house was opened in Paris already in 1890. The style of "elegant bourgeois" is familiar to all supporters of the elite classics.

• Pierre Cardin (Pierre Cardin). We write "Cardin", we pronounce it through "e".
• Chloe (Kl'o (y) and). The "u" is barely audible, but it's present. And the first sound is “k”, not “x”!
• Givenchy (Givonsh'i)."O" can be pronounced as "a", both options are correct.
• Yves Saint Laurent (YvesSenlore'an). We don’t pronounce both “t”, otherwise you won’t get shame!
• Guerlain (Guerl'en). So it is correct to say the name of this brand in Russian. But if you find yourself in Paris and in a boutique ask to show a new line of perfumes, I must say “Galan” with the same emphasis, “Guerlain” in France will not be understood!

English world brands of clothes, shoes, accessories

The British are recognized leaders in the production of demi-season clothing and leather, they only compete with the Italians in this. Despite the apparent simplicity of the names of fashion houses, the names of designers, it is easy to make a mistake.

• Alexander McQueen (Alexander McQueen). Name - stress as in a Russian similar name, in the second word the stress is on the last syllable. An unknown young man who made his first collection of clothes as a thesis, founded a fashion house, and now products under this brand are listed in the luxury class. In no case should the name be altered in the Russian manner!
• Paul Smith (Paul Smith). No "Pauls"! The brand is young, but these clothes, accessories, watches, perfumes, underwear are the embodiment of high style and impeccable taste.

• Burberry (Burbury). Of course, "e" is a percussive sound. Who but the British can produce the coolest coats, fabric jackets, boots and handbags?

Italian famous brands: the correct pronunciation of names

• Moschino (Mosk'ino). Franco Moschino founded a fashion house that produces luxury clothing, perfumes, home decorations, trinkets, served to connoisseurs of expensive gizmos as "objects that demonstrate luxury."
• Bvlgari (B'ulgari). Oh, how the mysterious letter “v” confuses the owners of fashionable rings and earrings of this brand. We say "u" instead.

• Gucci (G'ucci). That is how it is right to speak - to focus on two sounds "h".
• Kinder Surprise (K'inder Surprise'iz). Yes, yes, those very chocolate eggs with a gift inside! You should not demonstrate knowledge of English and read "surprise", everything is simple - we say the Russian word "surprise".
• Dolce & Gabbana (D'olce and Gabbana). Until recently, the union was pronounced as "end", now it is permissible to speak the Russian version of the union.

Names of famous American brands

• Estee Lauder (Est'e L'ouder). The spelling resembles French words, and I want to say "Est'i". But the founder of the famous brand is pure American (albeit the daughter of European immigrants), so the brand name is spoken with an American “bias”.
• Clinique (Cl "inik)."Daughter" Estee Lauder - a separate line of cosmetics under this brand was launched in 1968. The brand is known for impeccable quality and almost complete hypoallergenicity.

• Gap (Gap). Why do they want to voice this brand all the time through “a”, didn’t they really go through the rules of the closed syllable at school in English lessons?
• Calvin Klein (K "Elvin Klein). Underwear, unisex jeans, jewelry and perfume - who doesn't know them? But the name of a famous American is continually “broken”, pronouncing through the sound “e”.

Trips to fashion boutiques can not only end with the acquisition of stylish "tricks", but also turn into an exam for literacy (or illiteracy). A real lady is not only dressed in the latest fashion and in accordance with her appearance - she is also impeccably literate. It's great if you understand the intricacies of fashion and choose the most famous brands, but you also need to pronounce their names correctly.

Who among us girls does not like to show off to a friend an expensive purchase made in a designer boutique or an elite online store? But here's the twist: most of us don't know how to pronounce correctly the names of all the brands or shoes that we buy for fabulous money. Wanting to arouse admiration in the interlocutor, we, on the contrary, find ourselves in an awkward situation. Maybe in the case of Chanel, Prada, Escada, Gucci, a minority will make a mistake, but with rare brands with complex names, the majority has a hard time.

Let's learn how to pronounce brand names correctly today and pass this knowledge on to less literate shopaholic friends.

Alexander McQueen- there are no problems with the name Alexander, but his surname is often mispronounced: you need to say McQueen instead of McQueen.

Alexander McQueen Fall-Winter 2014

Azzedine Alaia- three vowels in the name of this designer should not scare you, his name is Azzedine Alaya.

badgley Mischka- this is not the name of one person at all, but the names of the founders of this designer brand, Mark Badgley and James Mishka.

Balmain- in the English manner, the name of this brand is pronounced as "Balmain", but it has French roots, so "Balmain" will be correct.

Bulgari- the jewelry brand sounds like "Bulgari", not "Balgari".

Burberry- with this English brand there are a lot of discrepancies, and in order not to confuse you, we will not list them: the correct option is Burberry.

Carolina Herrera- the first letter in the designer's surname turns out to be mute, therefore "Karolina ErEra".

Cartier- with an emphasis on the last syllable, "Cartier" will be correct.

C é line- despite the imaginary stress mark over the letter E, it would be correct to put the stress on the last syllable: “CelIn”.

Chlo é - this is a truly French brand, its name is pronounced in the French manner "Kloe", and not "Chloe".

Chloe fall-winter 2014

Christian Louboutin- the famous shoemaker's name is , and his shoes are abbreviated as "Lubis".

Christian Lacroix- meet Christian Lacroix, and the last letter in his last name is not readable.

Comme des Gar ç ons- this Japanese brand pronounces its name in the French manner, so Comme de Garçon will be correct without the final letters C.

Dolce & Gabbana- learn by heart and never make mistakes, this is Dolce and Gabbana.

Dsquared- the complex name of this Italian brand is a play on words that reads like "DiscuErt".

Emilio Pucci- Emilio in this case is Pucci with the accent on the first syllable, but not Pucie or Pucchi.

Etro- the Italian brand has an emphasis on the first letter, therefore “Etro”, and not “Etro”.

Herm è s- in Russia for a long time this brand was referred to as "Hermes", although the correct version, taking into account French phonetics, would be the shorter name "ErmE" with an emphasis on the last syllable.

Herv é L é ger- bandage dresses are made by Hervé Leger, but definitely not by any Herv Ledger.

Herve Leger autumn-winter 2014-2015

Giambattista Valli- this and his colleague Gianfranco Ferre sounds like Jeanfranco Ferre.

George Armani- you shouldn’t offend the great designer, so remember that his name sounds like “Giorgio Armani” correctly.

Givenchy- not Givenchy, not Givenchy, but only Givenchy.

Jean-Paul Gaultier- with Jean-Paul, everything is simple, but there are snags with the surname - it sounds like “Gotje”.

Jimmy Choo is a shoe brand and is pronounced Jimmy Choo.

Guess- please, just not GuYos, but simply "GES".

Lacoste- it is read as it is written, but with an accent on the letter O.

Loewe- as soon as they do not distort the name of this Spanish brand, although it sounds quite simple: “LoEve”.

Louis Vuitton- not Louis, but Louis, and not VuitOn, but VuitOn. Write it down like a cheat sheet!

Marchesa- according to Italian rules, the name should be read as “Marchesa”, and not “Marchesa”.

miu miu- almost like a meowing cat: "Miu miu."

Moschino- The name of the brand comes from the name of its founder Franco Moskino.

Yesterday's events inspired the topic for writing this post. Maybe someone will be useful and informative.

Do we pronounce the names of brands that are present in our daily life correctly? Let's sort it out a little right or wrong in this topic, and whoever remembers, add it to the comments, or write it down and remember!

Converse

Let's start with our favorite brand Converse - which did not come from the English verb "to conv?erse", but from the name of the creator of the brand Markus K?onvers, so let's remember and now we say correctly: converse - [k?onverse] - [?k ?nv??s]

Coccinelle

Coccinelle - Coccinelle (which translates as "ladybug") is a French word, but borrowed by Italians, it is pronounced cochinelle in Italian and is also translated as ladybugs, only in the plural. So this is an exception and it is customary to say how Italians do it when talking about their brand.

Desigual

Desigual is a Spanish brand that can be found in our shopping malls. The word translated from Spanish means “not like everyone else”, “not the same” or “unequal”, which is quite proven by optimistic bright collections designed for young boys and girls who want to stand out from the crowd. So, how to pronounce this word desigual correctly? al or desigu? al. Personally, in my practice, the Spaniards pronounced - desigu "al

Dsquared2

Dsquared2 - Brand of men's and women's clothing and accessories, founded by Canadian twin brothers Dean and Dan Caten, is known for its collaboration with show business stars (with the help of the ubiquitous Madonna). The name of the brand comes from the first letters of the brothers' names - D in the square. This is a discweed, not a discweed, and it is not a Canadian brand at all, but an Italian one, since the brand has been registered in Milan since 1991.

Loewe

My favorite Spaniards are also Loewe - in honor of the founder of the brand, we pronounce Loewe

TOUS

Spanish bears TOUS, here how to spell and pronounce - Tous

hublot

Hublot (Ublo) - the famous Swiss brand specializing in the production of luxury watches. The brand was founded in 1980 and is currently a subsidiary of the international holding Louis Vuitton Moet Hennesy (LVMH). History Hublot watchmaker Carlo Crocco grew up in an Italian family of watchmakers.

Guy Laroche

Guy Laroche - The English have the name Guy and they pronounce it "Guy", but the French call their Guy "Guy". The modist from the Atlantic outback of France, who at the end of the 40s of the 20th century began his career in “practical” haute couture, and then in pret-a-porter, was called Guy Laroche.

Philipp Plein

One of the common mistakes is the pronunciation of the name of the German designer Philipp Plein. Philip was born in Germany, so his name should be pronounced exactly in the German manner "Plein", and not in English - "Plein".

Louis Vuitton

The name of the fashion house Louis Vuitton, it is correct to pronounce - "Louis Vuitton", but not "Louis Vuitton" or "Louis Vuitton".

Alber Elbaz

The head of the Lanvin brand is Alber Elbaz. And the brand under his leadership is pronounced as "Lanvan". These are the features of French pronunciation. So forget Lanvin or Lanvin.

Levi's

Levi's - Having emigrated to America, the Bavarian Leb Strauss changed not only his life, but also his name. He adapted it to the American style - Levi Strauss. Therefore, your favorite jeans should be called Levi's and nothing else.

Marchesa

The brand name Marchesa (a brand of stunning handmade couture dresses) should be read according to Italian rules: "Marquesa" and not "Marchesa" in English, because the company got its name in honor of the Italian aristocrat Marchesa Luisa Casati.

Moschino

According to the same rules, the name of the Moschino brand is read - "Moskino"

Nike

Nike - The name of the sportswear and equipment company is of Greek origin, it is the English version of the name of the ancient Greek goddess of victory Nike. It sounds like Nike. That's how the name of the company is pronounced.

Hermes

The Hermes brand is correctly pronounced as "Ermes", and nothing else. Hermes is the name of the ancient Greek god of trade and profit, and he definitely has nothing to do with modern fashion. In addition, the brand name is often pronounced as "Erme" and, it would seem, according to the rules of French transcription, this is correct. But do not forget that every rule has exceptions. This is exactly such a case.

Azzedine Alaia

The name of the French designer of Tunisian origin Azzedine Alaia, whose outfits especially impressed fashionistas this year, is pronounced as "Azzedine Alaia". Usually three vowels in a row in his surname are introduced into a stupor, but everything is much simpler than it seems.

Badgley Mischka

Wonderful shoes “Baglai Mishka” are not “Baglai” at all. Badgley Mischka is not the name of one person, as it might seem, but the names of the founders of the design duo: Mark Badgley and James Mischka. Accordingly, the brand name sounds like this: "Badgley Bear".

Vionnet

Many pronunciations can also be heard in relation to the name Vionnet: "Vyonet" or "Vionnet". In fact, everything is simple: "Vionne" with an emphasis on "e". This is exactly what the name of the founder of the French House, the legendary Madeleine Vionnet, sounded like.

Elie Saab

Remembering the next Elie Saab brand, you will surely assure with confidence that we are talking about a woman again. And here it is not. The Lebanese designer is a man. It is he who creates dresses of heavenly beauty. Oh yes, the correct pronunciation is Elie Saab.

Proenza Schouler

Proenza Schouler - what sharper are we talking about? No, this is the new Proenza Schouler collection. The American brand is often called "Shuler", although it should be "Proenza Schooler". Almost like school in English. Much nicer than a scammer.

Remember the cracked paint sweatshirts? What name do they have? That's right, we are talking about the futuristic brand Balenciaga (sounds like "Balenciaga").

Givenchy

The House of Givenchy, which impressed us with aggressive Dobermans on bags, should be called "Givenchy", and not in the American manner - "Givenchy".

Balmain

But in English-speaking countries, the name Balmain is often pronounced incorrectly - “Balmain”, but it should sound correctly like “Balmain”, while the letter “n” at the end is practically not pronounced. The name of the founder of the brand was Pierre Balmain.

Comme Des Garcons

The Comme Des Garcons brand is Japanese, but its name is French, so you should say “Comme de Garços? n". Without "s" in both cases and with an accent on "o". This is perhaps the strangest and most unusual brand that many street fashionists want to own.

Christian Louboutin

Of course, we can't ignore our favorite red-soled shoes! Christian Louboutin is usually pronounced "Christian Louboutin". It's easy to make a mistake though. Even in professional circles, you can hear "Louboutin", "Lobutan" or "Louboutin". In the pronunciation of the "red sole" we will not be mistaken for sure!

Giambattista Valli and Gianfranco Ferre

The seemingly complicated names Giambattista Valli and Gianfranco Ferre are not that difficult when it comes to pronunciation. "Giambattista Valli" and "Gianfranco Ferre" respectively. Excessive abundance of letters does not make it difficult to read correctly.

Hedi Slimane

But Hedi Slimane is also often called incorrectly. But everything is simpler than it seems: Hedi Slimane, not Hedy Slimane.

Burberry Prorsum

We manage to make mistakes with Burberry Prorsum. Now we sound like "Barbary Prorsum", then like "Burbary Prorsum". But it's not the same song. "Burberry Prorsum" - put a tick and remember ..

Mary Katrantzou

Mary Katrantzou was born in Greece but works in the UK, where she is known as "Mary Katranzou". This brand is loved by young fashionistas around the world. Mary is also known for her numerous collaborations with other fashion brands and mass markets.

Well, the list is rather big. But these are not all names and fashion houses with difficult pronunciation and interesting history. To stay up to date and not fall into the mud face in some fashion boutique, before going to the store, go to the Internet and read a couple of new names in the fashion world.

For fans of Louis Vuitton, a video to practice pronunciation

Text selectively from fashionbookkids.ru and facelook.kz